Marketing Archives - Tier One Rankings https://tieronerankings.com/category/marketing/ help you succeed with your directories and awards submissions Fri, 05 Sep 2025 13:01:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://tieronerankings.com/wp-content/uploads/2023/07/cropped-android-chrome-512x512-1-32x32.png Marketing Archives - Tier One Rankings https://tieronerankings.com/category/marketing/ 32 32 Legal500 EMEA 2026 Research: Update on Referee Outreach https://tieronerankings.com/legal500emea2026updateonrefereeoutreach/ https://tieronerankings.com/legal500emea2026updateonrefereeoutreach/#respond Fri, 05 Sep 2025 13:01:52 +0000 https://tieronerankings.com/?p=2422 As you know, Legal500 sent initial outreach to referees earlier in August. Legal500 has informed us that reminders will be sent in September and October to those who have not yet responded. While the official deadline for providing feedback is in October, the exact date has not yet been specified. Any feedback provided within this […]

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As you know, Legal500 sent initial outreach to referees earlier in August. Legal500 has informed us that reminders will be sent in September and October to those who have not yet responded. While the official deadline for providing feedback is in October, the exact date has not yet been specified.

Any feedback provided within this period will be taken into account for the rankings.

If your referees miss this feedback window, there is still an opportunity to provide feedback year-round using the link below. Through this form, they can select the relevant publication, jurisdiction, and practice area, and manually enter the firm they wish to comment on, along with their feedback on the team. However, please note that although Legal500 will receive this feedback, there is no guarantee that feedback received outside of the official research window will be considered or published.

Link to provide late feedback : https://www.legal500.com/referee-form/. To be prudent, any referee who has received a reminder is encouraged to use the original link provided by Legal500, rather than the general feedback form.

We will update this post if we receive any new information or developments, and don’t forget to check our LinkedIn to not miss our latest news!

As always, our dedicated team remains available if you have any questions!

The Tier One team

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Legal500 US Guide 2026 – New and Amended Sections https://tieronerankings.com/legal500usscheduleandguidelinesnowavailable/ https://tieronerankings.com/legal500usscheduleandguidelinesnowavailable/#respond Fri, 22 Aug 2025 12:20:41 +0000 https://tieronerankings.com/?p=2413 News from Legal500 US Guide 2026: the schedule and guidelines are live! This week, Legal500 has revealed new and amended practices areas, as well as key deadlines for the upcoming US 2026 research. Here are the key dates: The Legal500 US 2026 guide has broadened its scope to more accurately reflect today’s market — recognising […]

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News from Legal500 US Guide 2026: the schedule and guidelines are live! This week, Legal500 has revealed new and amended practices areas, as well as key deadlines for the upcoming US 2026 research.

Here are the key dates:

  • Client referees deadline: November 14, 2025
  • Editorial submission deadline: November 14, 2025
  • Firms interviews conducted: December 2025 to February 2026
  • Publication: June 2026

The Legal500 US 2026 guide has broadened its scope to more accurately reflect today’s market — recognising not only top-tier work, but also the strength of talent in the mid-market and specialist boutiques. The updated sections are highlighted in the image below!

For more information on practice area coverage, submission and referee templates, FAQs, click here.

As always, our Tier One team is at your disposal if you have any questions!

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Tier One Rankings Monthly Newsletter, April 2025 https://tieronerankings.com/tier-one-rankings-monthly-newsletter-march-2025-2/ https://tieronerankings.com/tier-one-rankings-monthly-newsletter-march-2025-2/#respond Fri, 02 May 2025 17:23:57 +0000 https://tieronerankings.com/?p=2325 In this edition we invite you to our upcoming webinar on insider advice from our former Chambers researchers, feature upcoming deadlines, valuable insights and key deadlines. 🚨 Chambers Success Strategies Webinar: Insider Advice from Former Research Analysts We’re excited to invite you to a live webinar on May 7th at 2pm UK with former Chambers […]

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In this edition we invite you to our upcoming webinar on insider advice from our former Chambers researchers, feature upcoming deadlines, valuable insights and key deadlines.

🚨 Chambers Success Strategies Webinar: Insider Advice from Former Research Analysts

We’re excited to invite you to a live webinar on May 7th at 2pm UK with former Chambers researchers Blessing Adeagbo and Lena Martin. Get an exclusive peek behind the scenes of Chambers as they share:

✅ How ranking decisions are made

✅ Practical strategies for submissions & referee management

✅ Tips to boost your chances of achieving a Band 1 ranking

💬 Plus a live Q&A! Don’t miss this opportunity to sharpen your legal directory strategy. [Register now]

📝 Don’t Put All Your Eggs in One Basket: A strong directory ranking doesn’t come from submissions alone. Success in Chambers and Legal 500 requires a well-rounded approach: strategic submissions, compelling referee feedback, and market visibility. Need guidance? Visit our blog for insights—or get in touch with us directly!

⏰ Key deadlines coming up for Chambers USA 2026:

• First submission deadline: July 10, 2025

• New practice areas announced – check them out here!

• Chambers USA 2025 guide launches June 5, 2025

Top tips from Kushraj Cheema, Chambers’ North America Research Director:

🔹 Be specific about your strengths & niche expertise

🔹 Be selective—highlight complex, high-impact matters

🔹 Be direct—share feedback on existing coverage

🔹 Be efficient—keep work highlights concise & relevant

🔹 Stay proactive—communicate referee & submission updates

🌍 And congratulations to all the winners of the IFLR Europe and Asia-Pacific Awards 2025!

📢 Final call for FinTech submissions! Deadline: May 22, 2025—good luck to all participating firms!

Click to read the full monthly newsletter: https://mailchi.mp/nishlis/tier-one-newsletter

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Tier One Rankings Monthly Newsletter, March 2025 https://tieronerankings.com/tier-one-rankings-monthly-newsletter-march-2025/ https://tieronerankings.com/tier-one-rankings-monthly-newsletter-march-2025/#respond Fri, 04 Apr 2025 11:26:05 +0000 https://tieronerankings.com/?p=2216 In this edition we feature exciting growth in our team, fresh and valuable insights and publication of rankings. At Tier One Rankings, powered by Nishlis Legal Marketing, we’re thrilled to welcome Robert Charters, Lena Martin and Blessing Adeagbo to our expanding team. With their arrival, our lineup now includes seven former Chambers editors and researchers—a […]

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In this edition we feature exciting growth in our team, fresh and valuable insights and publication of rankings.

At Tier One Rankings, powered by Nishlis Legal Marketing, we’re thrilled to welcome Robert Charters, Lena Martin and Blessing Adeagbo to our expanding team. With their arrival, our lineup now includes seven former Chambers editors and researchers—a testament to our deep expertise in legal marketing, submissions for legal directories and rankings strategy.

📝 As Chambers Global 2026 research kicks off, we’ve shared practical advice on referee communication—don’t let key feedback go unheard. Read our Referee Management Tips by former Chambers researcher Blessing Adeagbo to maximize impact.

📝 Referees account for 55% of your score in Chambers—ignoring them is a costly mistake. Staying on this subject, Senior Editor at Tier One Rankings and former Chambers editor, Laurence Mussett, together with our team of former Chambers researchers have put together some advice for what to do and how to handle issues with referees during Chambers research.

📊 Chambers Europe 2025 Rankings are out, senior editor Chris Lahr presents key insights related to the guide launch. highlights include:

🇪🇸 Spain: Tech boom & new players

🇷🇴 Romania: Leading in female representation

🇧🇪 Benelux: Rise of ESG litigation

🇦🇹 Austria: New TMT rankings

🇨🇭 Switzerland: Sports Law debuts

🎉 Lastly, huge congratulations to everyone featured in Legal 500 EMEA 2024! We’re proud to support our clients and cheer on the BD, Marketing & Directories professionals behind the scenes. 👏

Click here to read the full monthly newsletter: https://tinyurl.com/yrfb8umr

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Tier One Rankings expands team with two additional former Chambers experts, strengthening Legal Directories expertise https://tieronerankings.com/tier-one-rankings-expands-team-with-two-additional-former-chambers-experts-strengthening-legal-directories-expertise/ https://tieronerankings.com/tier-one-rankings-expands-team-with-two-additional-former-chambers-experts-strengthening-legal-directories-expertise/#respond Fri, 04 Apr 2025 10:51:45 +0000 https://tieronerankings.com/?p=2213 Tier One Rankings, powered by Nishlis Legal Marketing, is excited to announce the addition of Robert Charters and Lena Martin to our growing team of legal marketing and communications experts (following the addition of Blessing Adeagbo earlier in March). With their arrival, we now proudly count seven former Chambers and Partners editors and researchers among […]

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Tier One Rankings, powered by Nishlis Legal Marketing, is excited to announce the addition of Robert Charters and Lena Martin to our growing team of legal marketing and communications experts (following the addition of Blessing Adeagbo earlier in March). With their arrival, we now proudly count seven former Chambers and Partners editors and researchers among our ranks, further solidifying our position as the leading consultancy for legal marketing, communications and directory submissions.

Robert Charters, joining as a Legal Directories Editor, brings a decade of experience from Chambers and Partners, where he played a pivotal role in writing and editing Insight reports, managing workflows, and developing new product ideas. His in-depth knowledge of global legal markets will be invaluable in helping clients refine their submissions with clarity and strategic impact.

Lena Martin, a Submissions Consultant, previously worked at Chambers and Partners as a Research Analyst – EMEA, before being promoted to Senior Research Analyst – EMEA. In these roles, she gained extensive experience in evaluating legal markets, conducting research across multiple jurisdictions, and analysing top law firms and practitioners.

With a team of seven former Chambers Editors and Researchers, including Chris Lahr, Laurence Mussett, Lee Saunders, Blessing Adeagbo and Eleni Chalkidou, Tier One Rankings continues to offer unparalleled insight, precision, and strategic guidance in directory submissions.

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Submissions 360 – Webinar https://tieronerankings.com/submissions-360-webinar/ https://tieronerankings.com/submissions-360-webinar/#respond Thu, 07 Nov 2024 14:50:32 +0000 https://tieronerankings.com/?p=2047 Calling all in-house legal marketers, marketing teams, and law firm partners involved in legal directory submissions and award applications to join us for an exclusive webinar that delves into the best practices for submitting to the legal directories. Join Galit Imbo, managing director, submissions department at Nishlis Legal Marketing (Tier One Rankings), for a “Submissions 360” to gain […]

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Calling all in-house legal marketers, marketing teams, and law firm partners involved in legal directory submissions and award applications to join us for an exclusive webinar that delves into the best practices for submitting to the legal directories.

Join Galit Imbo, managing director, submissions department at Nishlis Legal Marketing (Tier One Rankings), for a “Submissions 360” to gain practical strategies that will enhance your legal directory submissions and boost your firm’s rankings. This webinar offers essential tips to improve your approach and achieve better recognition, such as:

  • Key insights into the legal directories scoring system.
  • Strategies to secure individual rankings and maximize referee responses.
  • Tips for crafting standout work highlights.


📅 Date: November 12th
⏰ Time: 1 PM (UK time)
📍 Audience: Legal professionals, marketing teams, and lawyers involved in legal directory submissions and award applications.

Don’t miss out!

Click here to register and to receive a link for the webinar.

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What every legal professional needs to know about successful content strategies  https://tieronerankings.com/what-every-legal-professional-needs-to-know-about-successful-content-strategies/ https://tieronerankings.com/what-every-legal-professional-needs-to-know-about-successful-content-strategies/#respond Wed, 17 May 2023 07:55:59 +0000 https://tieronerankings.com/?p=1238 In the dynamic kingdom of digital marketing, where captivating content reigns supreme, the legal profession may not always be as dedicated on prioritising this very important platform. Not only will this help you to establish your firm as a thought leader it can also generate leads, referrals and contribute to your firm’s success and continued […]

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In the dynamic kingdom of digital marketing, where captivating content reigns supreme, the legal profession may not always be as dedicated on prioritising this very important platform. Not only will this help you to establish your firm as a thought leader it can also generate leads, referrals and contribute to your firm’s success and continued growth.

But fear not, legal eagles! Even in the hallowed halls of justice, we are at hand to show you how a well-crafted content strategy can work wonders in attracting and engaging clients.

When it comes to content strategy, the legal profession demands a solid foundation. How best to do this? Begin by identifying your firm’s unique voice, embrace it, and let it permeate your content like a well-tailored judge’s robe. This helps differentiate the law firm from competitors by highlighting its unique strengths, areas of specialisation, and innovative approaches. Just ensure it is echoed across the firm.

Legal jargon can be baffling to a non-legally trained client, so it is important to create content that educates and enlightens your audience. Write insightful blog posts, engaging videos, or even a legal podcast where you shed light on complex legal concepts, in simple terms. Remember, legal knowledge doesn’t have to be dry. By producing thought-provoking and insightful content you can establish the firm as a thought leader, attract media attention and create opportunities for collaboration.

Also, who doesn’t love a good story? While respecting client confidentiality, share captivating anecdotes from the courtroom, showcase your firm’s victories, highlighting the legal skill that turned a case around in your favour.

Questions everywhere! As a legal professional, you encounter countless FAQs from clients. Why not turn these into a creative content goldmine? Draft a series of frequently asked questions and answer them in an engaging and informative manner. Always a winner, especially when SEO is incorporated and draws new audiences to your pages. Tackling common legal concerns and sharing clear explanations, will aid in educating clients and potential clients about their rights, legal processes, and make them more trusting.

We know that complex legal processes can sometimes resemble a maze, with clients wandering aimlessly. Remember that people find information that is shared on a visual a lot easier to understand. Break down convoluted legal procedures into visually appealing infographics that guide clients and can speak volumes, because less is more.

And lastly, embrace the power of social media to amplify your legal voice. Engage with your audience on platforms like Twitter, LinkedIn, or even TikTok. Share legal insights, debunk common myths, or even indulge in a friendly legal banter with your peers.

Putting together a content strategy for your firm, may seem like an uphill battle, but with the right mix of professionalism, wit, and creativity, you can turn it into a resounding success. Educate, entertain, and engage your audience through informative and captivating content, bringing a breath of fresh air to your legal world.


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How to leverage social media to improve individual legal directory rankings https://tieronerankings.com/how-to-leverage-social-media-to-improve-individual-legal-directory-rankings/ https://tieronerankings.com/how-to-leverage-social-media-to-improve-individual-legal-directory-rankings/#respond Tue, 16 May 2023 11:34:12 +0000 https://tieronerankings.com/?p=1234 Having a good submission is not enough when it comes to individual rankings. Lawyers need validation, recognition and support from their clients and peers. In order to do that, it is crucial to have brand recognition and visibility. The power of social media is vast, and growing, without an end in sight. That’s why the […]

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Having a good submission is not enough when it comes to individual rankings. Lawyers need validation, recognition and support from their clients and peers. In order to do that, it is crucial to have brand recognition and visibility.

The power of social media is vast, and growing, without an end in sight.

That’s why the use of Social Media to highlight your brand, to improve your standing and to show off your abilities, really is a no-brainer.

Join our Masterclass on Tuesday May 23, to specifically learn “how to leverage Social Media to improve individual legal directory rankings”. 

To register for the event, please click on the following link:

https://www.linkedin.com/events/howtoleveragesocialmediatoimpro7062722294489452544/

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Once the rankings are published: How best to write a post? https://tieronerankings.com/once-the-rankings-are-published-how-best-to-write-a-post/ https://tieronerankings.com/once-the-rankings-are-published-how-best-to-write-a-post/#respond Thu, 02 Feb 2023 09:32:03 +0000 https://tieronerankings.com/?p=1070 Chambers is about to publish and soon LinkedIn will be awash with CA – Congratulations Addicts. “Hi, I am John, I am humbled to be ranked in ….. Hi John.”  Is there anything wrong with this? Absolutely not. It is a chance to spotlight our employees who have been working hard and proving their mettle […]

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Chambers is about to publish and soon LinkedIn will be awash with CA – Congratulations Addicts. “Hi, I am John, I am humbled to be ranked in ….. Hi John.” 

Is there anything wrong with this? Absolutely not. It is a chance to spotlight our employees who have been working hard and proving their mettle for our clients – and there should DEFINITELY be an internal email from management congratulating all partners and associates who have made it into the rankings, accompanied by the very quotes that the firm can then use on its practice area or sector pages, that the lawyers can use on their bios, and even – potentially – on their e-signatures.

Is LinkedIn the right place for this?

Yes and No. We can do it but think creatively or do so in a way that builds momentum for future rankings. It may take a moment or two but when you combine trends with ranking, it lands “better” with the audience. 

(i) “For the 5th year in a row, we are ranked in Band 1 in M&A in Chambers/Legal 500/IFLR, this could not be done without the first-rate work handled by the department over the past year. Just last week, we advised on XXX and XXX, and are here to steer clients through the challenges of 2023.” 


(ii) “Investment funds are our DNA and passion. Having worked on XXX and XXX in 2022, and for the past 12 years, it is what drives our team of lawyers, so continued recognition in Chambers/Legal 500/IFLR is the icing on the cake.”

(iii) “The start-up world has been under the spotlight lately, as the battle for VC investment goes on, but we are delighted to have helped many of our start-ups secure hard-to-find funding in the last 12 months – as brought out in the latest ranking in Start-Ups and Emerging Companies, published in Chambers/Legal 500/IFLR this week.”

Yes, we want to celebrate our achievements, but we want to celebrate our clients more and reinforce the strong personal and commercial relationships we have been developing with the very people who sustain our business. 

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Social media marketing for businesses and law firms is a true game-changer, whether you like it or not, it is here to stay and… it’s GROWING!  https://tieronerankings.com/social-media-marketing-for-businesses-and-law-firms-is-a-true-game-changer-whether-you-like-it-or-not-it-is-here-to-stay-and-its-growing/ https://tieronerankings.com/social-media-marketing-for-businesses-and-law-firms-is-a-true-game-changer-whether-you-like-it-or-not-it-is-here-to-stay-and-its-growing/#respond Wed, 18 Jan 2023 07:30:35 +0000 https://tieronerankings.com/?p=1067 ritten by Eleni Chalkidou, Director of Strategic Communications. Let’s be candid here for a moment: A potentially imminent recession (you heard it here first), the cost-of-living crisis coupled with a decline in consumer spending and a worryingly mounting inflation, makes law firms think twice about where to invest their money when promoting their skills and marketing services.  […]

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ritten by Eleni Chalkidou, Director of Strategic Communications.

Let’s be candid here for a moment: A potentially imminent recession (you heard it here first), the cost-of-living crisis coupled with a decline in consumer spending and a worryingly mounting inflation, makes law firms think twice about where to invest their money when promoting their skills and marketing services. 

So, before you make those cuts in the marketing budget, know this: Social Media marketing will endure; therefore, the name of the game is you must adapt to last. Here are the top three social media trends you will see more of over the next 12 months and some pointers on how to make the most of them.

  1. Collaboration with market influencers will become as important as industry communities 

2023 will see an increase in law firms and businesses working with influencers but also building on their community industry groups 

Pointers: Find an influencer by LinkedIn endorsements, follower calibre & numbers and by monitoring their industry relevant posts and conversations. Ask: Can we produce content in collaboration? If yes, explore further until you find the correct fit for your law firm. Also: How do I create a community group that will debate the latest industry trends to attract interest? 

  1. Social media direct messaging (DM) and chats are now the top method of engagement 

Direct messaging via social media and chat groups will grow further and is seen as an acceptable way to reach out to stakeholders. 

Pointers: If your team members are new or not active on social media, provide workshops for them to teach them how to engage their audience through social media platforms. Ask: How can I engage and connect with relevant audiences on social media to help me stay informed about trends in my industry? 

  1. Pick personal over bulk email marketing  

No, email marketing is not dead. But if you want to connect with your clients on a more personable level, use social media platforms to humanize the tone of your content.  

Pointers: Nobody wants to see a self-promotional message, but most will appreciate informative industry trends and developments (that also show off your expertise.)  

Ask: Is the language I use natural and transparent? Does my content tell a story that evokes emotions and is relatable? Do you appreciate and thank your team? 

If you have any questions about any of the above, get in touch via my DM. (See what I did there?) 

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