Marketing Archives - Tier One Rankings https://tieronerankings.com/category/marketing/ help you succeed with your directories and awards submissions Sun, 17 May 2026 08:35:36 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.1 https://tieronerankings.com/wp-content/uploads/2023/07/cropped-android-chrome-512x512-1-32x32.png Marketing Archives - Tier One Rankings https://tieronerankings.com/category/marketing/ 32 32 Webinar Recap: Chambers & Partners Research Process – Key Insights, Submission Tips & Ranking Strategies https://tieronerankings.com/chambers-and-partners-research-process-submission-tips/ Fri, 01 May 2026 06:23:14 +0000 https://tieronerankings.com/?p=2717 About this article: Understanding the Chambers & Partners research process is essential for law firms looking to improve their rankings and submissions. In this article, we break down how Chambers & Partners evaluates firms, what researchers look for, and practical tips to strengthen your submission strategy. On 28th April, we conducted a webinar regarding the […]

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About this article: Understanding the Chambers & Partners research process is essential for law firms looking to improve their rankings and submissions. In this article, we break down how Chambers & Partners evaluates firms, what researchers look for, and practical tips to strengthen your submission strategy.

On 28th April, we conducted a webinar regarding the internal ranking process at Chambers & Partners. The webinar was hosted by Blessing Adeagbo and Lena Martin, moderated by Laurence Mussett, and featured guest speaker Ana Licurci, Research Manager at Chambers & Partners.

We were delighted to see such a high level of attendance. Thank you again to everyone who joined us! As always, to ensure no one misses out, we’ve put together the key takeaways from the session.

Who This Article Is For

  • Law firm marketing and business development teams
  • Partners preparing Chambers submissions
  • Firms aiming to improve or secure Chambers rankings

Quick Overview

The webinar began with an overview of Chambers’ submission process, including important 2026 deadlines, key ranking components, and what firms need to know to succeed. This was followed by a focused session on how to write compelling work highlights and what strong client feedback looks like, along with additional practical tips. 

We concluded with a live Q&A session and we were very excited to receive an overwhelming number of questions. For those that we were not able to answer in the session, we have given our responses to the remaining queries at the end of this article.

Upcoming 2026 dates

Understanding the Chambers & Partners Research Process

Chambers & Partners research is structured in 5 key phases, which the researcher will have to go through each time they are researching a practice area. 

  1. Preparation – Researchers meet with ranking editors to discuss market trends, recent developments, and objectives for the upcoming research (table refinement, new subtables, etc.).
  2. Interviews – Researchers speak with lawyers and clients to collect feedback via calls or surveys.
  3. Ranking – All the information gathered is analysed by the researcher, including submission as well as feedback from peers and clients.
  4. Editorial – The researcher will select quotes from clients, and matter examples and will check that the description of the firm/lawyer is still accurate. 
  5. Publication – After internal review, guides are published.

Tips: 

  • Submissions are assessed annually, so consistency in both performance and participation is essential. 
  • Submit referees on time to ensure they are contacted when the research starts. Be sure to send them your own reminders as this vastly improves the chance that they will respond.
  • Make sure the lawyers are available to the researcher for calls

Key Criteria Behind Chambers Rankings

Chambers rankings are based on four key factors: 

  1. Work highlights: The researcher will assess the sophistication of the matters submitting using the submission.
    → What does sophistication actually entail? This term refers to the complexity, scale, or strategic importance of your work. Factors include:
  • The prominence of the client or transaction in the market
  • Legal or jurisdictional complexities involved
  • Novel issues handled, or innovative approaches
  • The firm’s specific role and impact on the outcome

Note: Matters don’t have simply to be the highest-value deals; complex regulatory or cross-border work can be equally impressive, as are those that are very unusual or set precedent. Those factors really depend on the practice area. 

  1. Referee feedback: What your referees say about you in surveys or interviews. Strong client feedback can have a significant impact on rankings, particularly when a researcher is undecided about a potential promotion.
  2. Bench strength (for firms) and individual involvement (for lawyers): The researcher assesses the depth and quality of the team, or how actively a lawyer contributes to matters. 
  3. Finally, market feedback: What peers say about a lawyer or a firm. It has the least weight but can still influence decisions if consistently positive or negative.

Tips: 

  • Write matters clearly, concisely, and easy to understand (max. 1 page)
  • Focus on quality: the submission allows for 20 matters, so be sure to focus on your strongest work.
  • Showcase new work where possible and add clear updates if using matters that have appeared recently.
  • Complete as many fields as possible where feasible for confidential matters and only use N/A when strictly necessary
  • Include lawyers from other departments where relevant to help show your bench strength, especially for co-led or cross-practice matters.

How to Write Strong Work Highlights for Chambers Submissions

A well-structured matter description helps researchers quickly understand the importance of your work.

We recommend the following structure:

  1. The client is identified clearly and concisely. Don’t assume the researcher knows every market player— adding brief context helps them understand both the matter and its significance.
  2. The transaction is clearly explained and outlines the firm’s role and key responsibilities (current and ongoing). 
  3. The firm highlights why the deal is complex, impactful, or significant—making clear why it deserves inclusion. This is crucial, as excessive or overly technical detail can obscure what the matter’s impact was.
  4. A closing sentence highlighting why the matter shows the firm’s strengths. This can help underscore the strength of the deal. 

Tips: 

  • Keep work highlights concise and impactful, ideally within one page per matter. 
  • It’s also fine to include confidential matters: Chambers handles all data with care, and confidentiality does not make a matter any less strong or valuable.

What about matter values? 

Matter value is not always decisive, but it can provide useful context. Below are some tips:

  • Use the correct value: Showcase the matter/transaction value, not the enterprise value.
  • Value is a good indicator, but it isn’t everything: Don’t exclude matters just because the value is lower—complexity, jurisdictional challenges, or client importance can make them equally significant.
  • Highlight broader complexity: Emphasise what makes the matter notable beyond value (e.g. legal difficulty, strategic importance, timing).
  • Include values where possible: It’s better to include a matter than omit it, as each adds to the overall picture.
  • Handle confidentiality smartly: If exact figures are sensitive, provide a value range instead.
  • Consider practice area differences: In areas like disputes, value may matter less, but including it where possible still helps give context.

How to Secure Strong Referee Feedback for Chambers

Referee feedback is one of the most influential ranking factors, often carrying even more weight than work highlights.

Tips:

  • Choose referees who are responsive and available, not just the most senior.
  • Prepare them by explaining Chambers’ role and expectations, so they don’t mistake outreach for spam.
  • Encourage written responses if calls aren’t possible. Feedback in any form counts.
  • Spread referees strategically, so that newer partners receive exposure and are well positioned for consideration too. 
  • Never “coach” referees, but ensure they understand what Chambers is looking for. The main themes to their feedback should be the firm’s quality of advice, commercial awareness, and sophistication of service. 

Consistent, positive feedback over multiple cycles signals reliability and will therefore lead to new or improved rankings.

Demonstrating Bench Strength in Chambers Submissions

Chambers looks beyond individual partners.

To demonstrate strength:

  • Include a range of lawyers across seniority levels
  • Highlight collaboration across teams and jurisdictions
  • Show continuity and depth within your practice

Consistency in Chambers Submissions Matters

Skipping a year or submitting partial information can negatively affect rankings. Chambers really values steady participation and evidence of ongoing excellence — not sporadic peaks.
If a ranked lawyer isn’t included in a submission, Chambers will monitor their performance the following year before making any ranking changes.

Final Thoughts

To stand out in your submissions to Chambers going forward:

  • Submit every year
  • Keep matters current (12-15 months max.), clear and easy to understand
  • Make sure you explain why the matter is important/complex/challenging etc. 
  • Prioritise available and willing referees above all others.

Remaining Q&A questions: 

1. I have observed through the last years that Chambers send the questionnaires to selected referees – not all. Does it go in stages or just a part of all referees provided by a law firm?

Usually, referees are contacted around the same time, whether for calls or surveys. However, in larger sections, outreach may be staggered.

The split between survey and call invitations can vary. Typically, call invites are sent to referees with a higher number of referrals, while surveys go to the rest. Some sections may follow a 50/50 split, but this is flexible. 

It is at the researcher’s discretion who they invite to calls, but ultimately Chambers will try to speak to as many referees via phone interview as possible.

2. What if a matter is very sensitive and barely any information can be shared?

If you already have enough strong matters, it may not be necessary to include it. However, if the client is notable, you can still list them in the confidential client section (Section E0) to demonstrate that you act for them.

You’re always welcome to include clients in the confidential section—Chambers treats this information seriously, and confidentiality does not weaken the strength of your submission.

Consider whether you have enough disclosable information to give the researcher a fair impression of what the matter was and why it was important. If you do not have enough information, you may wish to consider including other matters.

3. I would like to understand how we should reflect a situation where we handle multiple engagements for a single client — for example, an ongoing general advisory mandate alongside a new, distinct matter. Should these be listed as separate entries within the same client reference, or is there a preferred format for combining them into one submission?

We usually recommend listing all the deals you’ve handled for a single client under one matter description, but it’s important to clearly distinguish between different engagements—for example, ongoing advisory work versus a specific litigation matter. This approach also helps free up space to highlight work for other clients.

4. I had the benefit of going through a survey with a lawyer and I notice that the questions aren’t the same as these. Are these specifically the questions that would be asked in an interview?

The sample questions shown during the webinar reflect the general theme of the questions that referees would typically be asked on calls and in surveys/questionnaires. They will likely be questions that researchers will ask in phone interviews. The questions may not be in the same exact words as in the surveys, but the general ideas that Chambers & Partners want to find out about are the same.

5. Is it better to have referees who can speak specifically to matters that we have submitted? Sometimes we need to drop matters because others are more impressive but the referee is still one that we would like to put forward. Is it stronger to have the referees that can talk to the specific matters that we do select for consistency?

Referees do not necessarily need to align with specific matters. This is encouraged where possible, as researchers can then corroborate a matter in the submission with feedback from someone else who worked on it. However, if the firm has a solid referee who is likely to respond and provide helpful feedback, the referee should not be dropped simply because their matter is not featured on the submission.

6. It was mentioned that the “referring lawyer” column in the referee spreadsheet is helpful, but that’s only relevant for referees who have calls with Chambers right? Most referees receive a survey and in that case that column is irrelevant.

Yes, referees who receive surveys are required to select lawyers from a dropdown menu. However, the “referring lawyer” field should always be completed if possible because they are helpful to researchers when they conduct phone interviews

7. Is it worth describing in the work highlight who worked on the case, given that the team composition is already included in the dedicated row? Isn’t it a waste of characters?

While completing the dedicated field in the work highlight form is crucial, also indicating which lawyers or teams worked on specific aspects of a matter can help clarify roles and responsibilities—especially when multiple partners are involved across different departments, or when you are aiming to have a particular lawyer recognised.

In short, this is optional, but worthwhile if you have the space and a clear reason to mention specific lawyers during the matter description.

8. Given the form encourages us not to just submit lawyer bios that are already available on the website, what are things that can be added to lawyer bios would catch the eyes of Chambers?

We recommend including a hyperlink to the website bio within the individual’s name.

A strong bio should ideally be structured within 150–200 words and include: a brief overview of expertise and education, key track record highlights, ongoing or recent major work, notable publications (if relevant), and a clear indication of where you believe the individual should be ranked.

9. Is it possible to include some confidential details in a disclosable work highlight? If yes, how? Putting sensitive information in red ? Or when in doubt just put it in the non-publishable work? (Some elements of our transactions are public while some aspects we worked on are confidential).

Where a matter combines publishable and non-publishable elements, the matter can be included in the publishable section with the non-publishable aspects written in red font. However, if by nature, the matter is very sensitive and has more confidential aspects, it may be helpful to have the matter in the confidential section. As mentioned earlier, Chambers pays equal attention to publishable and confidential matters.

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Test Yourself – How Prepared for 2026 Submissions? https://tieronerankings.com/test-yourself-how-prepared-for-2026-submissions/ Mon, 05 Jan 2026 15:37:32 +0000 https://tieronerankings.com/?p=2617 As we are preparing for the next round of submissions, now is the time to make sure you are ready. Whether you are new to directories and are looking to learn more, or if you are an experienced hand looking to refresh their knowledge, this quiz is for you. Take our True or False test […]

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As we are preparing for the next round of submissions, now is the time to make sure you are ready. Whether you are new to directories and are looking to learn more, or if you are an experienced hand looking to refresh their knowledge, this quiz is for you. Take our True or False test below to check how much you know about the basics. 

Not to ruin it for you, we placed the answers at the end.

Deadlines:

  1. Late submissions can have a negative impact on rankings.
  2. It is critical to send the referees on time. 

Submissions and individual rankings:

  1. If a partner has the strongest work in the submission, they can be ranked without referee feedback.
  2. If there are over 20 matters in a submission, the directories will not read the extra matters.
  3. Achieving a ranking for individual lawyers is not affected by other lawyer rankings within the same team.
  4. There is a quota of up to 5 partners ranked per practice per firm. 
  5. Lawyer bios are crucial in the submission form because they determine the individual rankings.
  6. Including as many lawyer bios as possible in the submission document is an advantage.

Referee feedback:

  1. If a competitor law firm puts down a referee I also want to put down, Chambers will only contact them once. 
  2. The average referee response rate to Chambers is 25%.
  3. Referee feedback is the most important factor when ranking a firm in Chambers.

And finally…

  1. Buying more products offered by the directories increases my chances of improving my rankings.

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ANSWERS

1. TRUE. Whilst being a day or a week late will not have any real impact, being significantly late with a submission may affect the process of contacting referees. Submissions that are months late may fall outside of the window for research altogether, in which case the directories will be unable to accept a submission until the next research cycle.

2. TRUE. If referees are submitted after research has actively begun, the directories will have less time to get in touch with them and receive your feedback. Legal 500 is particularly keen to ensure referees are received on time because they will send out their first contact to all referees on email at the same time at the very beginning of their research period. Any late referees that miss this first connection might not be contacted further.

3. FALSE. The directories greatly value referee feedback to confirm what they read in the submissions, particularly Chambers. If a lawyer has excellent work but no referee feedback, the directories will likely note their potential and hold their ranking for a year to find out more about them in the next cycle.

4. TRUE. Whilst adding 1-2 extra matters won’t have a serious impact, if a researcher finds a submission that is 25-30 matters long (or even longer!), they are trained to read just the first 20 matters. This is to keep the process equitable so that no firm gets to present more information than others.

5. TRUE. All lawyers are judged independently of each other and are assessed by the amount and quality of their work in the submission and feedback they receive. Firms should however consider the balance of work between the lawyers they would like to see ranked, as partners with a greater amount of higher quality work have a stronger chance of ranking.

6. FALSE. None of the directories set a hard limit to the number of partners ranked in a practice area. However, because the space provided by submission documents is limited, it can become harder to balance the work highlights the more ranked lawyers a team has so that everyone has enough evidence.

7. FALSE. Individual rankings are primarily determined by the work highlights that a lawyer appears on and the quality of that work. The lawyer bios can provide some useful context, but they are a much less significant part of the submission document when it comes to deciding rankings.

8. FALSE. Whilst giving fair credit to all of your lawyers can show the depth of your team, it can also make it harder for the researcher to determine which individuals they should consider for a ranking. We would recommend just including bios for lawyers who feature heavily in the work highlights and that your team would like the researchers to consider.

9. TRUE. Researchers at Chambers will cover all firms that the same referee has been nominated to speak about at the same time. For this reason, we recommend submitting all your referee lists on the first Chambers deadline so that your team does not miss out if a referee are contacted earlier than scheduled to discuss other law firms.

10. FALSE. The average response rate across all sectors and guides in Chambers is closer to 35%, although this rate is increasing since the introduction of the Research Management Tool. This means that achieving responses of 40% or higher in a particular section will be in a good position to improve their rankings.

11. TRUE. The most significant difference between Chambers and Legal 500 is that Chambers values referee feedback the most, whereas Legal 500 is primarily led by the evidence in the submission.

12. FALSE. The big reputable directories are explicitly not pay-to-play. They recognise that the integrity of their rankings is vital, and so their research teams continue to be separated from their commercial activities.

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How to prepare for the next directories cycle https://tieronerankings.com/how-to-prepare-for-the-next-directories-cycle/ Tue, 04 Nov 2025 11:15:52 +0000 https://tieronerankings.com/?p=2523 For many firms, there is currently a short break in the deadlines for the major directories. Some of the next key deadlines will be for Chambers, with some Asia-Pacific and Latin America submissions due in January and some EMEA submissions due in February. Before these deadlines, there is an opportunity to get ready and ensure […]

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For many firms, there is currently a short break in the deadlines for the major directories. Some of the next key deadlines will be for Chambers, with some Asia-Pacific and Latin America submissions due in January and some EMEA submissions due in February. Before these deadlines, there is an opportunity to get ready and ensure success in the new year. This article will provide some tips and ideas to help you make the process as smooth as possible.

Reviewing the last submission cycle

Our first recommendation is to hold a review of your previous submissions process. Now is the time to look over at things that did or did not work well over 2025. Given the volume of submissions and numerous deadlines through the year, staying organised across the whole cycle and meeting deadlines is vital to ensure that there are not any knock-on effects to submissions that are next due.

  • How easy was it to gather and organise all the necessary information? How strong is your process in adapting the information into the various submission templates?
  • Was partner approval a straightforward process? Can this process be meaningfully streamlined Ideally for the partners, their input should be made as efficient as possible so they are not spending more time than necessary.
  • Were deadlines met? Did you experience any significant delays in a particular submission, and did this affect any other submissions? Could more time be afforded to any submissions that proved a problem?
  • How are your team’s rankings performing vs your targets?

Hold a session to break down the rankings and note where the improvements were. Don’t forget to celebrate your successes as much as identifying things to improve!

Prioritising submissions

Thinking ahead to when the submissions cycle fully kicks into gear in early 2026, a crucial question to ask yourself is what resources you have available, and therefore how many submissions you can dedicate to.

One strategy is to consider which directories you would like to prioritise. Many firms try to submit to as many directories as possible, but it is an equally valid strategy to opt for fewer directories and instead focus your efforts on a few high-quality submissions. Alternatively, for directories that are less of a priority, it may be more efficient to just adapt that submission from another that you have worked on in more detail.

There is also the question of whether your firm has broken into a ranking table that you have submitted to, or even if you have ever submitted to that area before. Submitting to a new area will require working completely from scratch, which will likely take more time than an established submission.

You may also wish to pay extra attention to rankings where you believe the firm is under ranked. If for example you have a new practice area with a young team, it is unlikely you will be ranked in the very first cycle. Your goal this year is instead to to start building your reputation in that area with the directories and lay the groundwork for a ranking in the near future.

Reviewing key market trends and competitive analysis

In order to develop a strategy to get yourself noted in the rankings, we would recommend taking a review for each of your submissions on what were the key market trends in that practice. The directories monitor what is going on in the markets and weight their rankings towards types of work
that have been particularly strong that year.

Therefore, consider what has recently dominated your particular market, and then think about to what extent your practice has been part of that trend. When it comes to the submission, you can then align matters to those trends. This will help to demonstrate that your firm is top of the market and that you’re actually part of the trend, not just chasing it.

Another approach we would recommend at this stage is a comparative analysis with your targets vs where similar firms are ranked. For example, seeing how competitors fare in the rankings, looking at their editorial provided by the directories and how that writeup fits with market trends. The editorial that competitors receive should help to give you an idea about why they have succeeded in achieving a high ranking by detailing their main areas of focus. This is a great approach that our team members with BD experience really recommend.

Preparing to select matters

You can also prepare by starting to gather the necessary information for submissions next year. The best place to start is your previous submission document. We often describe submissions as ‘living’ documents: they are rarely rewritten from scratch every year, but instead are often adapted, updated and honed over time.

Given the number of submissions that are made for a single practice area over a year, it is advisable to start with your previous draft and including new information from there. Remember that matters that have completed 12 months before the submission deadline should now be replaced with newer work. For matters that are ongoing, they can still be included but they should be updated to discuss the most recent developments (they should not just be directly cut from the last submission.)

It may be that you already have a number of new matters that you’re considering for your next submission. When selecting matters, the golden rule is to keep it simple and just select the most impressive, most significant work that your team has acted on. Beyond that rule, the lawyers that you would like to showcase in the submission should all have a strong presence in the work highlights. Partners that you would like to see ranked should be appearing on at least 2-3 matters.

The other main issue to consider is how best to present your team’s strengths as a whole. If the firm is well known for a very particular area of work within that practice area, then the submission should reflect that, as long as you are still keeping space for other types of work to prove the full extent of your practice.

Capturing data

For every matter you are considering for submissions, make sure you have all of the following information on this checklist:

  • A description of the matter, including:
    • A brief summary of the matter
    • What the team worked on specifically
    • Why this matter is important
  • The client’s name
  • The value of the matter
  • The team members that acted on the matter
  • The date the matter closed or if it is ongoing
  • Other law firms that acted on the matter and their role

Capturing this data alongside press releases is often a good approach, because those releases typically contain much of the necessary information. We would also suggest that if a matter could be included in more than one submission, this should be clearly noted now as it will make building your submissions much easier.

In situations where any of the information you need is currently missing, we would recommend making a note of what will need to be added when it comes to writing the submission in full. While it is possible to quickly contact a partner to confirm, we find that it can be very easy to end up in unnecessary back- and-forth correspondence over fine detail, which can be a problem if that partners’ time is limited.

Partner involvement and approval

Speaking of partner involvement, it’s important to consider how to get the most out of the lawyers’ time when working on a particular submission. There are a few ways to make efficiencies in the time needed for partners to review and approve a submission document. Details that usually require help from partners include:

  • Adding missing information
  • Checking confidentiality of a certain matter
  • Selecting particular matters to include

To avoid lengthy correspondence across the team on these matters, we would recommend noting these issues for now so that when it’s time to drafting the submission, they can all be addressed simultaneously. This will allow partners to tackle all these issues at the same time and make their task of knowing what to add much easier.

In submissions for big departments where several lawyers are involved, nominating one partner who is interested in the directories process and giving them full authority to approve that submission could be the best course of action.

In submissions where handling confidential information is a greater concern, now is also the time to seek permission from that client to include them. Getting these matters cleared now will considerably speed up the process of writing submissions later down the line. This is also a good time to ask clients for permission over whether they can be included as referees.

Submission deadlines and building a schedule

Finally, now is the time to build a schedule of deadlines so that you are prepared with the right resources at the right time.

The directories generally launch their guides and set deadlines at around the same time of the year, though we would note that the exact deadlines are usually confirmed 1-2 months in advance and they can be subject to change. We would recommend setting regular reminders so that you can confirm what the exact deadlines are and to commence work for those submissions.

Conclusion

To summarise all our key tips, the key tasks to complete now are:

  • Review your process from last year to identify successes and improvements.
  • Decide what to submit, and which submissions to prioritise.
  • Capture as much data as you can, and identify where you will need more information.
  • Seek client’s permission to include their work or act as referees.
  • Build a schedule based on rough deadlines.

For each submission, keep thinking about your core strategy: what are your goals, how does this compare to other firms, which lawyers do you want to highlight and how does your work fit into the year’s trends? With all of these ideas in mind, you will be well placed to succeed.

If you’ve found this article insighful, you might want to read Laurence’s latest article Trends in directories: What is changing and what to look out for by clicking here.

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Trends in directories: What is changing and what to look out for https://tieronerankings.com/trends-in-directories-what-is-changing-and-what-to-look-out-for/ Tue, 04 Nov 2025 10:58:11 +0000 https://tieronerankings.com/?p=2529 The legal market is fast developing given the current challenges faced globally, and the directories are no exception. The landscape of different directories and awards has itself changed dramatically in the last 5 years, as have their commercial approaches and new products. The current landscape The directories space continues to be dominated by the biggest […]

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The legal market is fast developing given the current challenges faced globally, and the directories are no exception. The landscape of different directories and awards has itself changed dramatically in the last 5 years, as have their commercial approaches and new products.

The current landscape

The directories space continues to be dominated by the biggest groups, Chambers and Partners and Legal 500. A few other directories such as IFLR1000 are also prominent, as are some specialist directories covering particular areas such as Benchmark Litigation for Disputes, IP Stars for IP and WTR for tax.

Outside of this group, there are many other organisations that assess law firms, and the last few years have seen a major increase in their numbers. It should be noted however that very few of these new organisations are considered to be reputable. Many of these are described as “pay-to-play”, wherein law firms can buy products in order to improve their chances of being ranked by that directory. These rankings are therefore not considered to have much integrity. The larger directories know that they trade entirely on their reputation of being fair and equitable in their rankings, hence they are more reliable.

Growth of private equity

That said, the larger directories are starting to change their approach to their own rankings, particularly in how best to commercialise their data, engage with law firms and create new products. This increased focus on the commercial arm is largely driven by the fact that a number of the big directories are now owned by private equity. Chambers and Partners was first bought out in 2018 by the PE firm Inflexion, and in 2023 was sold on to Abry Partners- at this sale, Chambers was valued at over £400 million. Meanwhile, earlier this year, IFLR’s parent group Legal Benchmarking was bought out by Triple Private Equity in a similar deal.

In light of the value that is now placed on these companies, the directories have been bolstering their commercial arms to support these products, and sales groups within the key rankings are increasingly getting in touch with firms of their own accord, independently of the research process.


The directories understand that they have a certain tightrope to walk between maintaining the integrity of their rankings and commercial pursuits. They are fully aware that the independence and impartiality of their process is the absolute core of their business; nonetheless, these are businesses, and they are therefore exploring what they can do to maximise their commercial potential whilst also maintaining that integrity.

Directory expansion

As part of the directories’ drive for growth, as well as their goal to produce more comprehensive content, the rankings themselves are continually expanding. The main drive for this expansion is in new ranking tables as their coverage of legal markets deepens and researchers begin to look at new practice areas that are fast developing. For example, the most recent Chambers Europe 2025 guide introduced 17 new ranking tables across 7 key jurisdictions.

The ranking tables themselves have also grown, with more law firms now being recognised on average per practice area than previously. There is therefore an increasing opportunity for firms to achieve a ranking where previously they may have been overlooked. The particular beneficiaries are smaller law firms, those that have been founded more recently, and boutiques who have a very particular area of expertise. One example of this development in Chambers USA guide is known as USA Spotlight, which looks to award recognition to these kinds of smaller law firms in certain states.

They have also sought to release new products making use of the existing data they collect. For example, in the last month Chambers have rolled out a new product called Market Pulse, a tool which makes use of all the commentary the company receives about recent market trends, and identifies what the market considers to be the most pressing issues.

Changes in products: Profiles

Alongside expanding the rankings themselves, the directories are also interested in finding sources of revenue connected to their rankings and are increasingly inviting firms to engage with products relating to the rankings process. For example, one of the major sources of revenue for directories has always been the profile, where a firm can add information about themselves on the directories website.

However recent changes to try and improve the efficacy of the profiles have included displaying law firms with a profile more prominently in the list of rankings, as well as allowing you to post editorial directly to social media.

Changes in products: Expansion of Insight/Research+

Another longstanding tool that is seeing great expansions are the directories’ reports about their ranking decisions. At Chambers these are called Insight reports, whereas Legal 500 refers to them as Research+.

When they were first introduced, these reports were fairly simple breakdowns of the information that the researchers received and the logic behind their ranking decisions. Over the last five years however, these reports have become much more detailed in the information they offer.

Newer features they provide include historical ranking data, numerical ratings for the firm’s performance in key metrics, and comparative data which shows how a team is performing versus closely competing law firms. Legal 500 for example now produces an array of these reports with slightly different areas, such as submission analysis documents and Client satisfaction KPI reports. They have therefore become better value and can be more useful for marketing teams than previously.

Changes in products: Research Management Tool

Another key product that Chambers released a few years ago is the Research Management Tool, which has had a dramatic effect on the research process and the ability of the firms to keep control of the process. Legal 500 have announced that they are introducing a similar tool as part of their Premium subscription.

These tools keep track of the referee process during active research, flagging if somebody
has not responded or there has been an issue with contacting them. Many ranking decisions can come down to whether there is sufficient information to promote, so using this tool can make the difference.

AI

The question of AI and how the directories will use them is also an ongoing issue. So far, the directories have taken a cautious approach to adopting these new technologies internally. As it stands, research remains very labour intensive, backed by large teams (Legal 500 has approximately 50 researchers, whilst Chambers has over 200.)

This is something that may change in future, and no doubt they will be considering how best to use new technology to improve their process. We are keeping an eye out for any potential changes and will send out updates if so.

Continuity in ranking methodology

As much as these changes have significantly altered the approach of the directories and their relationships with law firms, there is a major continuity that should be noted, and that is their core methodology of the rankings. Each directory has a slightly different approach and they have been tried and tested. For example, Chambers places particular emphasis on the feedback they receive from sources, whilst Legal500 primarily focuses on the work evidence provided.

These methodologies have remained steady almost since they were founded over 30 years ago, and whilst the approach around this method may change, it is unlikely that the core process will see any significant transformation.

If you liked this article, you might be interested reading Laurence’s latest article on How to prepare for the next directories cycle available here.

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Maximising the Value of Your Insight Report https://tieronerankings.com/maximising-the-value-of-your-insight-report/ Thu, 30 Oct 2025 10:14:39 +0000 https://tieronerankings.com/?p=2428 In this article, we will talk about things to consider when reading a Chambers & Partners Insight Report, as knowing more about its methodology and limitations can help you better understand what Research is trying to say and draw added insights into the ranking decisions. Understanding Your Insight Report Analysis Tips Insight reports have historically […]

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In this article, we will talk about things to consider when reading a Chambers & Partners Insight Report, as knowing more about its methodology and limitations can help you better understand what Research is trying to say and draw added insights into the ranking decisions.

Understanding Your Insight Report

Analysis Tips

Insight reports have historically been constrained by strict word limits, meaning that analyses have not always been able to fully and clearly discuss all aspects and nuances around a firm’s performance and ranking decision.

This can lead to an analysis sounding positive while the firm’s or individual’s ranking remains the same. To help explain this, here are a few reasons why a promotion might not have occurred despite an apparently strong performance.

  • Lacking similar performances. Chambers aims to avoid kneejerk reactions to performances, so Research might be waiting for evidence that this year’s showing is part of a trend rather than a one-off. Consistently demonstrating strong performances can therefore be beneficial.

  • Promoted last year. A strong performance after a promotion is encouraging, as it helps justify the decision to move up. However, Chambers typically looks for evidence that the promoted party can succeed at this level before it is considered for a further promotion. As above, one data point is usually not enough.

  • Lacking something compared with higher ranked competitors. The thing lacking might not be clearly stated but only mentioned in passing, for example: “although client feedback is limited“, it is highly effusive. Keeping an eye out for structures like this can alert you to potential shortcomings which could be differentiating you or your lawyer from those in the tiers above.

    Note that CMI purchasers can also cross-reference such phrases with the comparative analyses, to further see how they compare with higher ranked competitors.

It is worth noting that Chambers has recently removed the word limits from Insight reports. It remains to be seen how this affects the analyses, but it could potentially mean that reports are clearer and better able to explain the research.

Submission & Rankings Page Tips

What is it? The page that explains your team’s ranking, gives tips for improvement, and provides information about scores, rankings, and referee response rates.

Tip for reading 1: The analysis will generally only touch upon the most important or interesting aspects of your performance. Therefore, if an aspect is not mentioned, this might actually indicate that you’re already on the right track there.

Tip for reading 2: An Insight report will always provide a tip for improving your submission, but you might not always get a referee tip if your referee response rate was above average. In these cases, continuing to put forward a full complement of referees who would be willing to discuss your team and individuals could be beneficial, as it might show consistent satisfaction with the group’s performance.

Individuals Page Tips

What is it? A page containing feedback, analysis, and data about all of your ranked and Potential lawyers and those who have lost their ranking or Potential status this year.

Tip for reading: This is perhaps obvious, but worth reiterating nonetheless: things that might be detrimental to one lawyer might not necessarily be detrimental to another – a lack of work, for instance. There are various reasons for this, such as:

  • Trends: Consistently minimal evidence of activity or feedback will likely be more of a concern than a blip in an otherwise strong track record.
  • Ranking: Although Chambers generally looks for convincing evidence of market involvement for ranked lawyers, there can be more leeway for Senior Statespeople and Associates to Watch (given where they are in their careers) and Eminent Practitioners (given their management responsibilities). Chambers understands that such individuals are usually less heavily involved in frontline practice and might therefore have less evidence of lead roles on work and consequently recent feedback.


Recognising that Chambers prioritises long-term evidence over potential one-off anomalies can help you plan your submission strategy, while being clear on the band definitions can help explain certain ranking decisions.

Competitors page tips

What is it? The page that analyses the performance of up to three other firms, usually in higher tiers.

Tip for reading 1: The Insight team tends to pick competitors based on their ranking relative to your firm’s. This might result in you being compared with groups that you might not consider natural competitors; however, these choices are designed to aid you on your journey up the table by highlighting comparisons with firms in the bands immediately above you.

Firms typically move up one band at a time, making these insights potentially more valuable than comparisons between, say, an unranked group and the market’s most famous teams which all happen to be at the top of the table.

Tip for reading 2: The comparatives should correlate with what was raised on the Submission & Rankings page, giving you concrete examples of good practice that might shed light on how to address the issues raised in Submission & Rankings.

The comparatives might also touch upon issues not previously mentioned, thereby providing extra insight into Chambers’ thought processes around what constitutes standout activity or feedback for that band in that area. This in turn could influence your future submissions and lead to greater similarities with higher placed competitors.

Client Feedback and Market Feedback pages tips

What is it? These pages contain feedback on the department, grouped into themes.

Tip for reading 1: The number of client and third-party comments here might not necessarily align with the data on the Submission & Rankings page. Feedback might be received from non-referee sources (e.g. clients put forward by other firms), or perhaps some of your referees were contacted but didn’t provide usable feedback on this practice area.

Tip for reading 2: Rankings should not be decided on the contents of peer feedback alone, but your standing in the market might be taken into consideration. This could well happen in a competitive section in which all firms are well regarded by clients but not all have comparable peer recognition. The latter might therefore act as another possible differentiating factor between firms.

Modest peer recognition could be symptomatic of poor brand visibility, so approaching your market feedback objectively and understanding the themes within might help spark discussions around how to increase your team’s exposure in the field. Nishlis Legal Marketing works extensively with firms on professional development to help them grow their brands and become recognised as leading experts in their fields.

Other Individuals Page Tips

What is it? The page containing the unranked individuals who garnered feedback in this practice area this year and their comments.

Tip for reading 1: Remember that any individual who is designated internally as a Potential for a ranking or who has lost this designation or a ranking this year will not appear on this page. They will be in the Individuals screen, as they will have an analysis of their performance.

Tip for reading 2: Unfortunately, Chambers does not provide analysis about all unranked lawyers – only those who lost their rankings or are considered internally as Potentials for a listing.

Final Tips and Tricks

  • Chambers no longer emails PDF Insight reports; instead, they have to be accessed through the Digital Insight web portal.
  • Reports can be downloaded as PDFs and other formats from Digital Insight.
  • Digital Insight lets you download your entire report or just certain chapters, enabling you to send only the relevant parts to the relevant people without having to manually divide a PDF.
  • Chambers assigns access to Digital Insight to a nominated contact within your firm, so knowing who that is and promptly informing Chambers if you need to change this contact can be useful for maintaining access to your report or
    distributing it internally.

As always, we remain available if you have any questions!

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IP STARS & Managing IP 2026 – Global Webinar: Key Takeaways https://tieronerankings.com/ip-stars-managing-ip-2026-global-webinar-key-takeaways/ Tue, 28 Oct 2025 10:00:45 +0000 https://tieronerankings.com/?p=2466 Is your firm active in IP—whether contentious or non-contentious—and does it submit annually to IP STARS? If so, you’ll want to know about their latest Q&A webinar. The webinar, hosted by Chris Adams (US Editor) and Kingsley Egbuonu (Research Editor) last month, offered valuable insights and practical tips. Our team tuned in—so you don’t have to—and we’ve summarised the key […]

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Is your firm active in IP—whether contentious or non-contentious—and does it submit annually to IP STARS? If so, you’ll want to know about their latest Q&A webinar.

The webinar, hosted by Chris Adams (US Editor) and Kingsley Egbuonu (Research Editor) last month, offered valuable insights and practical tips. Our team tuned in—so you don’t have to—and we’ve summarised the key points below.

Key research dates:

  • September 1, 2025: Research Launch
  • October 31, 2025: Firm submission deadline
  • December 2025: Market feedback survey begins
  • January 2026: End of research interviews
  • February 2026: Start of results publication 
  • July 2026: End of research

Tips and key insights about the research

  • Research for 2026 began in September, and interviews will follow shortly.
  • The practice areas assessed include: patent, trademark, copyright, design, IP transactions, domain names and IP tax advice
  • There are no major changes to the research methodology. However, some new questions have been added to the questionnaire – highlighted in green in the online form.
  • No timeline changes are expected. While publication dates remain subjects to changes, they are likely to follow the usual schedule. Updates can be found on the IP Stars live page.
  • The research process – and being ranked – is free. IP Stars and Managing IP’s research is impartial: all firms are assessed using the same criteria. 
  • Firms are encouraged to add as much information as possible, including feedback on other firms in their submissions.

Key principles guiding the research:

  1. Transparency – The more information you provide in submission – about your own firm or other – the better.
  2. Honesty – IP Stars expects accurate information, provided to the best of your knowledge.
  3. Timeliness – Firms must meet submissions deadlines, although extension requests may be granted. Early engagement is prioritised.
  4. Impact – Showcase how your work has made a difference to clients, your firm, or the industry.
  5. Details – Supplying detailed information improves your chances, especially for award consideration.

Additional information on research

1. Overview of the Research Process

Research includes interviews with firms, surveys/interviews with referees, and analysis of historical data and firm websites. Rankings prepared by researchers are reviewed by editors.

2. Firm Interviews

Interviews with firms are used to gather feedback on current rankings—not to evaluate the firm’s own capabilities. All essential information should be included in the written submission.

3. Client and Referee Feedback:

Clients are typically asked how they found the firm, whom they would recommend, and whether they have worked with other firms. They are not asked to verify specific work types. While client interviews may occur, feedback is usually submitted in writing. It is important to ask your referees if they give consent to be contacted. IP Stars will reach out to them by email.

4. Evaluation Criteria

Researchers assess a firm’s track record, stability, consistency, and team/industry strengths. Bench strength—who is on your team and their expertise—is key. Market feedback from other firms is also highly important.

5. Work Highlights Guidance:

It is recommended to keep work highlights under 300 words, though firms won’t be penalised descriptions are longer or shorter.

6. Referee Spreadsheet

No changes were made to the excel spreadsheet. Firms should use the pre-formatted document without altering it. Each row should include the firm’s name under “Your firm’s name” for all referees; failing to do so may jeopardise the referee pool.

7. Submission of Final Documents

When it comes to submitting final documents, firms are encouraged to wait and submit their finals documents only, as IP Stars does not allow documents update by email. Firms should ideally avoid submitting temporary drafts on the portal. Same applies to referees: submit only your final list.  for the referees; only submit your final list

8. Submission Format

One document per jurisdiction is expected. 

Managing IP Awards

The awards recognise exceptional work and achievement of IP professionals, both in recent years and historically.

Three ceremonies take place – Americas, Asia Pacific and EMEA – attended by firms, in-house counsel and IP services providers and public officials.

As with the rankings, firms do not pay to win or be shortlisted. The awards cover multiple practice areas and categories. Submissions should highlight interesting case studies—whether recent or from past years. Previous years’ details add weight.

Strong first examples capture researchers’ attention, so firms are advised to present matters in order of importance. The matters submitted form the core of the assessment. There is no set number of matters to put forward, but the more case studies in the submission, the stronger the submission. 

Other aspects are important in the submission: can you show that you have retained clients? Have you launched a new tool? Have you opened a new office?  

Q&A

At the end of the session, attendees were invited to ask questions, and we’ve included the transcribed a couple below.

Q: Our firm operates globally. How do we choose where to submit?
A: Submit in jurisdictions where your lawyers are qualified to practise. For instance, if your firm is based in the US and all your lawyers are US-qualified, you should submit in the US—even if you handle international work.

Q: How do you treat negative feedback?
A: We take negative feedback seriously and address it thoughtfully. If a comment is particularly concerning, we contact the firm to give them the opportunity to respond.

Q: Does not being invited to a lawyer call impact the rankings?
A: No. Participation in lawyer calls does not affect your ranking.

Q: Is there an ideal number of referees to include for partners?
A: Simply complete the form; listing partner names for each client is unnecessary. We will ask referees directly who they have worked with. Include at least five referees who are likely to respond.

Q: Do you want to see updates on associate hires?
A: Yes, you may include more information than what appears in the form. Any relevant information—such as associate hires—is welcome.

Q: Can we add more than 15 matters in the submission?
A: Yes, you may include more than 15 matters in one practice area. The more examples you provide, the better—start with your strongest ones. Some firms include far more, and all are reviewed. If you have an update, you can email the researcher, explain why it wasn’t included, and provide the new information.

Q: How many people can join the call?
A: We prefer to speak with at least two representatives from each firm. If possible, include professionals from two practice areas. Senior associates are welcome, and anyone with relevant knowledge may join.

Q: Who do we contact if we have a question about the research?
A: Any enquiries should be sent to research@managingip.com.

We hope you have found this article helpful! Click here to watch the full webinar, and let us know if you have any questions!

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Innovation Remains at the Heart of Chambers https://tieronerankings.com/innovation-remains-at-the-heart-of-chambers/ Mon, 20 Oct 2025 11:24:14 +0000 https://tieronerankings.com/?p=2454 This week, we caught up with Chambers and Partners, and asked them about a new innovative product they introduced in the Latin American market last month, one that is also being rolled out to the UK this week. What is Market Pulse and what does it measure? Market Pulse is a new data and analytics […]

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This week, we caught up with Chambers and Partners, and asked them about a new innovative product they introduced in the Latin American market last month, one that is also being rolled out to the UK this week.

What is Market Pulse and what does it measure?

Market Pulse is a new data and analytics solution from Chambers that surfaces over 200,000 responses from legal buyers captured during our annual research into global markets. It shows real comments from legal buyers in a region on what external factors are going to impact their need for legal advice from law firms. This data is captured during our research process.

Which regions, practice areas, or sectors are included in the standard package?

Market Pulse is available for the following regions: Latin America, Canada, UK, Europe including France and Germany and the U.S.

How often is the data refreshed, and how current will the insights be?

Each month that we research one of these markets we will be providing the latest responses from legal buyers into the platform.

When was Market Pulse officially launched, and how widely is it being used?

Market Pulse was launched on 18th  September to the Latin America market and then rolled out to the Canadian market in late September and is due to be launched to the UK market on 16th  October.

How do law firms benefit in practice — what are the most common use cases for BD, client pitches, or strategic planning?

Key benefits that Business Development and Marketing teams have told us they will see value in using market pulse are:

  • Preparing for client meetings – by providing partners with a briefing of the top concerns, including verbatim comments from clients and guidance on what to discuss during pitch meetings.
  • Shaping campaigns and events – around topics that are top of mind for clients. With data sourced, plan out firms outreach via it’s thought leadership to cover trends clients are actively discussing.
  • Identify high-potential segments – and target them with evidence-led outreach. Uncover new areas and the key pain points across the legal market to help your firm position itself as legal experts.

Are there any hints for any new useful products on the horizon?

This is just the start of Chambers creating a set of data and analytics solutions to support law firms.


For more information, reach out directly to Chambers or we can point you in the right direction.

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Legal500 EMEA 2026 Research: Update on Referee Outreach https://tieronerankings.com/legal500emea2026updateonrefereeoutreach/ Fri, 05 Sep 2025 13:01:52 +0000 https://tieronerankings.com/?p=2422 As you know, Legal500 sent initial outreach to referees earlier in August. Legal500 has informed us that reminders will be sent in September and October to those who have not yet responded. While the official deadline for providing feedback is in October, the exact date has not yet been specified. Any feedback provided within this […]

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As you know, Legal500 sent initial outreach to referees earlier in August. Legal500 has informed us that reminders will be sent in September and October to those who have not yet responded. While the official deadline for providing feedback is in October, the exact date has not yet been specified.

Any feedback provided within this period will be taken into account for the rankings.

If your referees miss this feedback window, there is still an opportunity to provide feedback year-round using the link below. Through this form, they can select the relevant publication, jurisdiction, and practice area, and manually enter the firm they wish to comment on, along with their feedback on the team. However, please note that although Legal500 will receive this feedback, there is no guarantee that feedback received outside of the official research window will be considered or published.

Link to provide late feedback : https://www.legal500.com/referee-form/. To be prudent, any referee who has received a reminder is encouraged to use the original link provided by Legal500, rather than the general feedback form.

We will update this post if we receive any new information or developments, and don’t forget to check our LinkedIn to not miss our latest news!

As always, our dedicated team remains available if you have any questions!

The Tier One team

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Legal500 US Guide 2026 – New and Amended Sections https://tieronerankings.com/legal500usscheduleandguidelinesnowavailable/ Fri, 22 Aug 2025 12:20:41 +0000 https://tieronerankings.com/?p=2413 News from Legal500 US Guide 2026: the schedule and guidelines are live! This week, Legal500 has revealed new and amended practices areas, as well as key deadlines for the upcoming US 2026 research. Here are the key dates: The Legal500 US 2026 guide has broadened its scope to more accurately reflect today’s market — recognising […]

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News from Legal500 US Guide 2026: the schedule and guidelines are live! This week, Legal500 has revealed new and amended practices areas, as well as key deadlines for the upcoming US 2026 research.

Here are the key dates:

  • Client referees deadline: November 14, 2025
  • Editorial submission deadline: November 14, 2025
  • Firms interviews conducted: December 2025 to February 2026
  • Publication: June 2026

The Legal500 US 2026 guide has broadened its scope to more accurately reflect today’s market — recognising not only top-tier work, but also the strength of talent in the mid-market and specialist boutiques. The updated sections are highlighted in the image below!

For more information on practice area coverage, submission and referee templates, FAQs, click here.

As always, our Tier One team is at your disposal if you have any questions!

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Tier One Rankings Monthly Newsletter, April 2025 https://tieronerankings.com/tier-one-rankings-monthly-newsletter-march-2025-2/ Fri, 02 May 2025 17:23:57 +0000 https://tieronerankings.com/?p=2325 In this edition we invite you to our upcoming webinar on insider advice from our former Chambers researchers, feature upcoming deadlines, valuable insights and key deadlines. 🚨 Chambers Success Strategies Webinar: Insider Advice from Former Research Analysts We’re excited to invite you to a live webinar on May 7th at 2pm UK with former Chambers […]

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In this edition we invite you to our upcoming webinar on insider advice from our former Chambers researchers, feature upcoming deadlines, valuable insights and key deadlines.

🚨 Chambers Success Strategies Webinar: Insider Advice from Former Research Analysts

We’re excited to invite you to a live webinar on May 7th at 2pm UK with former Chambers researchers Blessing Adeagbo and Lena Martin. Get an exclusive peek behind the scenes of Chambers as they share:

✅ How ranking decisions are made

✅ Practical strategies for submissions & referee management

✅ Tips to boost your chances of achieving a Band 1 ranking

💬 Plus a live Q&A! Don’t miss this opportunity to sharpen your legal directory strategy. [Register now]

📝 Don’t Put All Your Eggs in One Basket: A strong directory ranking doesn’t come from submissions alone. Success in Chambers and Legal 500 requires a well-rounded approach: strategic submissions, compelling referee feedback, and market visibility. Need guidance? Visit our blog for insights—or get in touch with us directly!

⏰ Key deadlines coming up for Chambers USA 2026:

• First submission deadline: July 10, 2025

• New practice areas announced – check them out here!

• Chambers USA 2025 guide launches June 5, 2025

Top tips from Kushraj Cheema, Chambers’ North America Research Director:

🔹 Be specific about your strengths & niche expertise

🔹 Be selective—highlight complex, high-impact matters

🔹 Be direct—share feedback on existing coverage

🔹 Be efficient—keep work highlights concise & relevant

🔹 Stay proactive—communicate referee & submission updates

🌍 And congratulations to all the winners of the IFLR Europe and Asia-Pacific Awards 2025!

📢 Final call for FinTech submissions! Deadline: May 22, 2025—good luck to all participating firms!

Click to read the full monthly newsletter: https://mailchi.mp/nishlis/tier-one-newsletter

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