Strategy Archives - Tier One Rankings https://tieronerankings.com/category/strategy/ help you succeed with your directories and awards submissions Sun, 22 Jun 2025 09:02:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://tieronerankings.com/wp-content/uploads/2023/07/cropped-android-chrome-512x512-1-32x32.png Strategy Archives - Tier One Rankings https://tieronerankings.com/category/strategy/ 32 32 Making Your Insight Report Work for You https://tieronerankings.com/making-your-insight-report-work-for-you/ https://tieronerankings.com/making-your-insight-report-work-for-you/#respond Sun, 22 Jun 2025 09:02:11 +0000 https://tieronerankings.com/?p=2348 Insight offers a wide range of practice areas to choose from, enabling purchasers to create a report that suits their interests, budget, and strategic goals. However, not every area of interest will necessarily be value for money, so it is important to select chapters carefully and to know the scope of the product, as these […]

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Insight offers a wide range of practice areas to choose from, enabling purchasers to create a report that suits their interests, budget, and strategic goals. However, not every area of interest will necessarily be value for money, so it is important to select chapters carefully and to know the scope of the product, as these should help set realistic expectations.

Let’s talk therefore today about tips for picking chapters and what the Insight report can and can’t do, to ensure you are getting the product you are expecting.

Tips for choosing chapters and practice areas

Focus on areas you have submitted to

You don’t have to be ranked in a table to buy Insight for it. However, you should really have submitted to it. Submissions and referee lists give Research extra information for their ranking decisions, which should enable a more detailed assessment of your performance compared with a report on an area you have not submitted to.

Consider regional before country/continent-wide

This is not a hard-and-fast rule, and any decisions will depend on the scale and scope of your practice. However, before settling on any country- or continent-wide chapters (e.g. Nationwide, Africa-wide, Europe-wide), it is important to know how these areas are researched and what content is included in them.

These chapters are standalone practice areas. Therefore, any analysis will be about a firm’s performance in that chapter rather than a detailed look at its local practices. References to regional practices will likely be in passing rather than in-depth.

Feedback could be minimal. Some, but not all, of these tables are based on existing research, and separate interviews are not therefore conducted. 

Tables could require extensive local footprints. Firms that are only in one jurisdiction or lack a prominent practice in one of the area’s major markets might struggle to break into these rankings.

In short, country- and continent-wide tables might not always be best for your circumstances, and a report into a local practice area might be more useful. However, each decision should always be handled on a case-by-case basis in conjunction with the Chambers Sales team.

Tips for a smooth experience

Be clear about which tables you want

Practice areas can be complicated at Chambers, with an array of parent and child tables to submit to. This helps Research capture the nuances of the market but can create uncertainty for Insight. Firms might therefore find it more straightforward to provide separate submissions whenever possible and to only order chapters that accept submissions.

An example of this might be submitting to and ordering TMT versus submitting to and ordering TMT: Data Protection, TMT: Media, and TMT: Telecommunications. If firms can’t be ranked in TMT, then there could be delays as Chambers gets in touch to determine which child table was meant. Additionally, Chambers might also request additional payment for the extra child tables, potentially souring the experience and resulting in a dislocation of expectations.

Submitting to and ordering each of the three child tables separately could avoid this, as the Insight team would know from the start which tables were expected, and firms would know what they have bought and will receive. Moreover, separate submissions allow firms to provide three sets of work highlights rather than splitting one set among three areas, enabling them to better showcase their activity.

Of course, not every parent-child split accepts separate submissions, but engaging when they do can help purchasers be clear about their order, providing certainty over expenditure, timeframes, and report makeup.

Understand the scope of the Insight report

Knowing what Insight does and does not offer can help set expectations and inform purchasing decisions before any contracts are signed, helping foster a more positive experience with the product.

Geographical scope. As touched upon earlier, chapters like Nationwide are standalone tables rather than cost-effective ways to gain analysis and feedback about all local practices. Feedback on and in-depth assessments of local practices will likely only be provided in local chapters.

Individual analyses. Firms unsurprisingly want to know how individuals can break into the tables. However, Research and Insight can often be limited in the amount of advice and detail they can give about unranked lawyers. First, the data might just not be there (if the lawyer wasn’t garnering much attention in interview or lacked evidence of work). Second, it is not always possible for Research to make detailed notes about all unranked lawyers, given the number of unranked names they process each year.

Therefore, when purchasing Insight, be aware that only lawyers who are ranked, who are considered internally as Potentials for a ranking, or who have lost their ranking or internal Potential designation this year will receive an analysis.

Nevertheless, there are steps you can take when submitting to increase the profile of other individuals whom you feel are deserving of consideration, which might in turn lead to progress within the Chambers ecosystem. Tier One Rankings is on hand to assist with this.

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The Insight Track to Improving Your Chambers Ranking https://tieronerankings.com/the-insight-track-to-improving-your-chambers-ranking/ https://tieronerankings.com/the-insight-track-to-improving-your-chambers-ranking/#respond Fri, 23 May 2025 09:20:45 +0000 https://tieronerankings.com/?p=2247 A ranking from Chambers and Partners is among the most sought-after and trusted accolades in the legal profession, given the company’s long history, global reach, and significant brand recognition. However, knowing how to attain or improve a ranking can be challenging – especially if your position has remained static despite years of engagement with the […]

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A ranking from Chambers and Partners is among the most sought-after and trusted accolades in the legal profession, given the company’s long history, global reach, and significant brand recognition. However, knowing how to attain or improve a ranking can be challenging – especially if your position has remained static despite years of engagement with the Chambers research process.

Chambers does offer solutions to this problem, front and centre being Insight, which it claims will provide you with “tailored guidance to improve your firm’s rankings.” This sounds promising, but what can you expect if you buy?

Let’s talk about this product in this forthcoming series of articles, starting with what an Insight report actually is and contains. Join me for the insight scoop.

Insight is a bespoke, paid-for online business report that aims to give firms a clearer understanding of their performance in current research and, by extension, the rationale behind Chambers’ ranking decisions.

Firms can choose to purchase by guide and practice area, allowing them to tailor the size and focus of their order. For example, a firm could get a report on its entire practice, or on just the tables it wants to improve in, or on something in between.

Reports come in two varieties: the Client and Market Intelligence (CMI) report and the Client Intelligence (CI) report. But what is the difference in terms of content?

In short, the CMI has two main features a CI lacks: peer feedback and analysis of up to three other firms in the table in question. While these analyses do not divulge confidential information, they should shed light on what competitors are doing to earn their rankings.

For the overall team:


For individuals who this year have or have lost a ranking or an internal Potential designation:


For individuals without a ranking in the last 2+ years:

*Please note, these features are new additions for Europe 2025 and beyond. As a result, there might be a bedding-in period while Chambers builds up the data sets that power them. Certain features might not initially be included in the final version of the Insight report if they are drawing on incomplete data sets.

The choice of report type – or whether even to buy at all – will be a personal decision, informed by your department’s goals, budget, and intentions for the report. However, here are some possible uses and benefits for both products.

  • Gain an understanding of what Chambers thinks are your team’s and individuals’ strengths and weaknesses. Understanding how Chambers views your performance can help you pinpoint and address perceived areas of weakness.
  • Find out how your department might improve its performance. An Insight report’s recommendations for improvement can shed light on perceived successes or shortcomings in your work highlights and client response. Knowing this might provide clear pathways to stronger performances.
  • See what clients are saying about your team and individuals. Feedback is anonymised, allowing clients to speak honestly and openly about their experiences and opinions. These comments highlight aspects of the service that clients highly value and areas they think could do with addressing. By knowing what clients think, you can enhance your offering.
  • Obtain quotes for marketing purposes. As long as firms credit Chambers as the source, they can use any of the quotes in their Insight report for marketing, as testaments to their service standard.

CMI only

  • Learn what the market thinks. Insight into how other firms perceive your practice might give you a better idea of how to market yourself to ensure you are always putting your best foot forward.
  • Understand what competitors are doing differently or similarly. The analysis of other firms should shed light on what makes groups in higher tiers stand out. This can offer deeper insight into the factors underpinning these higher rankings.

Chambers offers two types of bespoke report for firms seeking to improve their rankings. Both the CI and the CMI provide insight into team and individual performances across Chambers’ research metrics and offer recommendations for improvement. However, the CMI goes further, for an added financial cost, providing customers with feedback from wider market sources and analysis of competitors’ strengths.

Neither report is necessary to attain or improve a Chambers ranking, but both can be a useful addition to a firm’s submission toolkit. By finding out what research thinks of your performance and where you are falling short, you can work to address these perceived weaknesses and present your practice to Chambers in the best light, which could in turn lead to progress within the guides.

About the Author: Robert Charters is a Legal Directories Editor at Tier One Rankings with a decade of experience as an editor and Principal Research Specialist on Chambers Insight.

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Prague Briefing: Legal Directories – Tips, Tricks and Insights https://tieronerankings.com/chambers-researchers-webinar-key-takeaways-2-2/ https://tieronerankings.com/chambers-researchers-webinar-key-takeaways-2-2/#respond Thu, 22 May 2025 15:53:15 +0000 https://tieronerankings.com/?p=2256 Ever been confused by the legal directories? Looking to find out how to improve rankings? If so, the team at Tier One rankings will be on hand, in Prague, to help answer any questions you may have about the process. Open to marketing departments from all law firms, this session will cover the essentials of […]

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Ever been confused by the legal directories? Looking to find out how to improve rankings? If so, the team at Tier One rankings will be on hand, in Prague, to help answer any questions you may have about the process.

Open to marketing departments from all law firms, this session will cover the essentials of how to navigate the rankings process.

Deeply connected with editors and researchers from Chambers and Partners, Legal 500, and IFLR1000, we would like to share with you comprehensive insights into the submission process.

In this briefing, Tier One Rankings Editors, and former Chambers editors, Laurence Mussett and Chris Lahr, will share practical tips on navigating the world of legal submissions.

Topics we will cover include:

  • How best to present your team’s work in submission documents.
  • The referee process and how you can help improve response rates.
  • The research process at the directories and how they make ranking decisions.
  • Differences between the major directories and how to adapt a submission to each of them.
  • Scoring system and three pillars of success.
  • The key to getting individual rankings.
  • Crafting the perfect work highlights, and much more.

This session will be a presentation covering the above, followed by a Q&A where our panel can address any issues you are experiencing.

Don’t miss this chance to elevate your submission strategies and boost your profile in the legal sector.Confirm your spot today as seating will be limited.

Confirm your spot today as seating is limited.

Date: June 10th.
Time: 15:00-17:00.
Location: Kinstellar offices, Palác Myslbek, Na Příkopě 19, 110 00 Prague 1.
Link to register: Click here.

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Chambers Researchers’ Webinar – Key Takeaways  https://tieronerankings.com/chambers-researchers-webinar-key-takeaways-2/ https://tieronerankings.com/chambers-researchers-webinar-key-takeaways-2/#respond Tue, 13 May 2025 13:53:01 +0000 https://tieronerankings.com/?p=2235 On May 7, 2025, Tier One Rankings hosted a webinar titled “Insight into How Chambers Researchers Make Ranking Decisions” with former Chambers research analysts Blessing Adeagbo and Lena Martin. They shared insider insights on how Chambers researchers assess submissions and provided practical advice on navigating the Chambers process. The session covered how to craft compelling submissions, manage […]

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On May 7, 2025, Tier One Rankings hosted a webinar titled “Insight into How Chambers Researchers Make Ranking Decisions” with former Chambers research analysts Blessing Adeagbo and Lena Martin. They shared insider insights on how Chambers researchers assess submissions and provided practical advice on navigating the Chambers process.

The session covered how to craft compelling submissions, manage the referee process, understand what researchers look for in making ranking decisions, and increase your chances of achieving a Band 1 ranking. Whether you’re a legal marketer, a lawyer, or a firm aiming to refine your approach, this webinar was packed with expert tips and actionable strategies. We were thrilled to see such a strong turnout and to receive so many engaging questions!

Below, you will find a summary of the key topics we covered during the live session, and a link to the webinar recording.

  • We began by outlining the Chambers research cycle, which includes preparation, interviews, and final rankings. Preparation involves organizing spreadsheets and scheduling interviews. During the interview phase, researchers gather feedback from lawyers and clients. Finally, researchers assess submissions, score them internally, and recommend rankings. We will soon be publishing an article that explores this topic in greater depth!
  • Submissions should focus on two things: the sophistication of the work and the depth of the team. Matters must be relevant to the practice area. Structure is essential – lead with impactful, high-value matters and explain why they stand out.
  • Chambers uses internal scores (1–5) to evaluate work quality, client feedback, and team strength. Scores guide decisions but don’t dictate rankings outright. Researchers consider past performance and upward or downward trajectory.
  • Referee feedback is crucial – accounting for over 50% of the ranking outcome. Choose referees who are available and familiar with your work, not just senior in title. Strong feedback is often the deciding factor for rising or new lawyers.
  • Team representation must be strategic. Prioritize those actively working in the practice area. Co-led matters and the “Other Team Members” section can help spotlight juniors and up-and-coming talent. 
  • Lawyer interviews help researchers gather market trends, team updates, and peer insights. Be constructive – avoid focusing solely on frustrations or undermining others. Use the call to build a relationship and clarify key points. 
  • Matter descriptions should be concise yet informative. Avoid overly technical language, but include key legal elements when helpful.  
  • Chambers does not currently use AI tools in its rankings. Submissions drafted with AI are acceptable, as long as the content is clear and well-written. However, referee quotes should be genuine and not AI-generated.
  • There’s no fixed cap on the number of ranked lawyers from one firm, but balance is maintained across rankings. Give space to younger lawyers while continuing to support senior team members with a track record. 
  • Confidential-only submissions are permitted and are treated equally. The only limitation is that Chambers cannot use them for editorial purposes. 

We hope these insights help refine your approach to submissions and rankings. A full Q&A article containing in-depth answers will be published soon on our website.  

Click here to see the full recording of the webinar. Password: 8ctZDa$%

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Tier One Rankings Monthly Newsletter, April 2025 https://tieronerankings.com/tier-one-rankings-monthly-newsletter-march-2025-2/ https://tieronerankings.com/tier-one-rankings-monthly-newsletter-march-2025-2/#respond Fri, 02 May 2025 17:23:57 +0000 https://tieronerankings.com/?p=2325 In this edition we invite you to our upcoming webinar on insider advice from our former Chambers researchers, feature upcoming deadlines, valuable insights and key deadlines. 🚨 Chambers Success Strategies Webinar: Insider Advice from Former Research Analysts We’re excited to invite you to a live webinar on May 7th at 2pm UK with former Chambers […]

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In this edition we invite you to our upcoming webinar on insider advice from our former Chambers researchers, feature upcoming deadlines, valuable insights and key deadlines.

🚨 Chambers Success Strategies Webinar: Insider Advice from Former Research Analysts

We’re excited to invite you to a live webinar on May 7th at 2pm UK with former Chambers researchers Blessing Adeagbo and Lena Martin. Get an exclusive peek behind the scenes of Chambers as they share:

✅ How ranking decisions are made

✅ Practical strategies for submissions & referee management

✅ Tips to boost your chances of achieving a Band 1 ranking

💬 Plus a live Q&A! Don’t miss this opportunity to sharpen your legal directory strategy. [Register now]

📝 Don’t Put All Your Eggs in One Basket: A strong directory ranking doesn’t come from submissions alone. Success in Chambers and Legal 500 requires a well-rounded approach: strategic submissions, compelling referee feedback, and market visibility. Need guidance? Visit our blog for insights—or get in touch with us directly!

⏰ Key deadlines coming up for Chambers USA 2026:

• First submission deadline: July 10, 2025

• New practice areas announced – check them out here!

• Chambers USA 2025 guide launches June 5, 2025

Top tips from Kushraj Cheema, Chambers’ North America Research Director:

🔹 Be specific about your strengths & niche expertise

🔹 Be selective—highlight complex, high-impact matters

🔹 Be direct—share feedback on existing coverage

🔹 Be efficient—keep work highlights concise & relevant

🔹 Stay proactive—communicate referee & submission updates

🌍 And congratulations to all the winners of the IFLR Europe and Asia-Pacific Awards 2025!

📢 Final call for FinTech submissions! Deadline: May 22, 2025—good luck to all participating firms!

Click to read the full monthly newsletter: https://mailchi.mp/nishlis/tier-one-newsletter

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How to handle issues with referees during Chambers research https://tieronerankings.com/how-to-handle-issues-with-referees-during-chambers-research/ https://tieronerankings.com/how-to-handle-issues-with-referees-during-chambers-research/#respond Tue, 18 Mar 2025 20:42:26 +0000 https://tieronerankings.com/?p=2199 As research for Chambers Global and Chambers Europe 2026 gets underway, researchers will now be reaching out to referees to get their feedback. Referee responses are a vital part of the research process as Chambers and Partners: what Chambers hear from a firm’s referees accounts for about half of the information behind their final ranking […]

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As research for Chambers Global and Chambers Europe 2026 gets underway, researchers will now be reaching out to referees to get their feedback. Referee responses are a vital part of the research process as Chambers and Partners: what Chambers hear from a firm’s referees accounts for about half of the information behind their final ranking decisions. 

There can be times however when a researcher struggles to get in touch with a particular referee. Their emails may bounce or be caught in spam filters for example, or their contact details may not be updated- sometimes an email can just be missed by that referee. To help ensure that your firm is getting as much feedback as possible, this is what we recommend if you experience any issues:

  • When research begins, notify all of your referees to expect emails from Chambers. (The research schedule will note when it begins and can be found here: https://chambers.com/about-us/research-schedule/ ) Chambers will always get in touch by email first, either with a survey or an invitation to a phone interview.
  • If you have access to the Research Management Tool, you can check it regularly to update on progress. If there are particular problems with a certain referee, the RMT will flag them and offer advice on what to do.
  • If a referee has been flagged as ‘Unsubscribed’ by the RMT, this means that referee has signified to Chambers that they do not want to receive any of their correspondence, in which case a researcher will not reach out to them. This can be remedied by forwarding written consent from the referee to the researcher. They can then get in touch with that referee as normal.
  • If a referee notes that they have not received Chambers’ correspondence, we do not recommend just asking the researcher to send another email. It will likely be an ineffective approach, because any further emails could suffer from the same issue that the first one did (whatever that issue may be, eg spam filter, bouncing back or being accidentally missed.)
  • Instead, we would recommend that around one week after research starts, follow up with referees encouraging them to respond to the Chambers researcher. Your email should note that if they have not heard from Chambers, they can reach out to the researcher directly providing their feedback about the firm and lawyers. You can also include the researcher’s email address in this reminder.
  • To save time and back and forth, the referee can just put their thoughts into an email and send it straight to the researcher- alternatively, they can get in touch and ask the researcher for a questionnaire.
  • Research typically closes around 4 weeks after it begins, so all feedback should be sent in by then (larger sections may have longer research windows.)

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New Years Resolutions https://tieronerankings.com/new-years-resolutions/ https://tieronerankings.com/new-years-resolutions/#respond Sun, 26 Jan 2025 12:09:55 +0000 https://tieronerankings.com/?p=2153 As we welcome the New Year, we’re setting resolutions to refine our legal directory strategies—and we think they might inspire you too. From starting submissions early to strengthening referee management and analyzing feedback, these steps can help ensure a more streamlined and effective process in the year ahead. ⏰ Start EarlyThe key to a successful […]

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As we welcome the New Year, we’re setting resolutions to refine our legal directory strategies—and we think they might inspire you too. From starting submissions early to strengthening referee management and analyzing feedback, these steps can help ensure a more streamlined and effective process in the year ahead.

⏰ Start Early
The key to a successful legal directory season is preparation. Begin by creating a detailed submission calendar that includes deadlines for drafts, internal reviews, and final submissions. Map out timelines for gathering deal highlights and referee lists to avoid last-minute scrambles. Not yet subscribed to our newsletter? Stay updated with all the latest deadlines and important updates—subscribe here! https://lnkd.in/dpReq_mf

🔎 Analyze Feedback
Take the time to carefully review feedback from the previous year’s rankings and submissions. Look for patterns in strengths and weaknesses across practice areas. If you have a profile with Chambers and have access to Research Analytics and RMT, this is a good place to start. Use this information to refine your messaging, improve the clarity of your submissions, and address gaps that might have been overlooked.

✍ Improve Referee Management
Referees are critical to your rankings, so managing this process effectively is essential. Early in the year, update your database of past referees and identify key clients who can act as strong references. Pay close attention to Chambers’ three-month rule and take into account the Referee Management Tool, if available to you. To avoid conflicts, it’s crucial to plan referees carefully for different submission deadlines. Alternatively, all referee sheets can be submitted on the jurisdictions’ earliest relevant deadline to ensure Chambers will contact “duplicate” referees from all relevant practice areas.

Secure referee permissions well ahead of time, and provide clear instructions on what to expect and when they’ll be contacted. During the research period, send gentle reminders to encourage prompt responses. Afterwards, don’t forget to thank referees for their support—building goodwill can lead to repeat participation and stronger relationships.

👔 Schedule Partner Interviews
Partners often have insights that can elevate your submissions, but they’re also incredibly busy. Schedule interviews well ahead of submission deadlines and prepare questions in advance that focus on recent key matters, client relationships, and competitive differentiators. Aim to make these sessions efficient yet thorough.

☺ Stay Calm
Legal directory season can be stressful, but staying calm is essential for navigating tight deadlines and managing competing priorities. Break the process into manageable steps and focus on completing one task at a time. Remember, even the most complex submission process is easier to tackle with a clear head and a positive attitude.

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Let’s talk about referees https://tieronerankings.com/lets-talk-about-referees/ https://tieronerankings.com/lets-talk-about-referees/#respond Mon, 11 Dec 2023 11:29:45 +0000 https://tieronerankings.com/?p=1610 Let’s talk about referees, why underestimating their significance in submissions could be a misstep, and how you can do better. Often left until the last minute, referees are crucial in legal directories submissions, sometimes weighing almost equally to work highlights in firm rankings and even more so for individual rankings. This holds especially true in […]

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Let’s talk about referees, why underestimating their significance in submissions could be a misstep, and how you can do better.

Often left until the last minute, referees are crucial in legal directories submissions, sometimes weighing almost equally to work highlights in firm rankings and even more so for individual rankings. This holds especially true in esteemed guides such as Chambers and Partners. They’re not just contacts; they offer invaluable, first-hand insights into a firm’s or lawyer’s capabilities, validating the claims articulated in submissions.

Understanding the genuine potential of referees in submissions is a game-changer. Those who recognize this aspect’s significance are already reaping its rewards. Curious to learn how? Let me guide you, step by step:

Before Submission – Strategically Choosing Referees:

  • Availability and Willingness: Referees must be accessible and responsive, willing to engage in a brief 5-10 minute call. Avoid the trap of selecting overly occupied CEOs. Opt instead for individuals with whom you share a strong rapport and who are amenable to a gentle reminder when the time comes.
  • Comprehensive Insight: Prioritise clients with a deep understanding of the team’s reputation, collaborating within the last 18 months. Those capable of elaborating on multiple lawyers can save space within the 20-30 referee limit.
  • Knowledge of Team Strengths: Seek referees capable of articulating the team’s specific strengths and the involvement of individual lawyers. In-house counsel, equipped with both responsiveness and legal expertise, often outshine busy CEOs in this aspect.
  • Diverse Options: Consider engaging professionals beyond clients like accountants, surveyors, or colleagues. Referrals from law firms in different jurisdictions can offer unique insights without posing competition.

During Submission – The Nitty-Gritty Tips:

  • Understand the “3 month rule”: Chambers won’t contact a referee reached within 3 months. If a referee is open for re-contact, you may request Chambers to reach out.
  • Referee Information Filling: Fill in the column titled referring lawyer(s), it will help point the researcher in the right direction when talking to the referee.
  • Firewall Tips: avoid government email addresses to prevent potential email blocking if possible.

Post-Submission – Contacting Referees:

  • Safe Senders: Encourage referees to add ‘@chambers.com‘ to the safe senders list.
  • Survey Navigation: Ensure referees understand the survey process, particularly for recommending lawyers not listed (“+add individual” button).
  • Timing and Communication: Use the Chambers Referee Management Tool to track and remind clients if needed. For any issues, Chambers offers support.
  • Seek assistance: Should you encounter any issues or come across an unexplained ‘error’ within the RMT, don’t hesitate to contact Chambers.

2025 UPDATE: My Top Recommendation for Avoiding Referee Issues

After experimenting with the system for two years and holding multiple meetings with the RMT team at Chambers, my number one suggestion is this: submit all referees as early as possible. If you’re dealing with several deadlines across multiple jurisdictions, aim to submit all referees before the first deadline—even though I know how challenging this can be when juggling numerous practice areas!

Here’s why it’s worth the effort:

  1. Early Submission Mitigates Issues: Submitting referees early allows you to identify and resolve any problems well before the research process begins.
  2. Streamlined Contact Across Practice Areas: By submitting future deadlines alongside the current one, you ensure referees are contacted for all relevant practice areas, potentially bypassing the three-month rule and improving response rates.

The key takeaway is simple: early submission gives you a significant advantage.

Effectively engaging referees, chosen strategically, significantly fortifies the credibility and authenticity of legal directory rankings. They stand as crucial assets within the submission process.

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What every legal professional needs to know about successful content strategies  https://tieronerankings.com/what-every-legal-professional-needs-to-know-about-successful-content-strategies/ https://tieronerankings.com/what-every-legal-professional-needs-to-know-about-successful-content-strategies/#respond Wed, 17 May 2023 07:55:59 +0000 https://tieronerankings.com/?p=1238 In the dynamic kingdom of digital marketing, where captivating content reigns supreme, the legal profession may not always be as dedicated on prioritising this very important platform. Not only will this help you to establish your firm as a thought leader it can also generate leads, referrals and contribute to your firm’s success and continued […]

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In the dynamic kingdom of digital marketing, where captivating content reigns supreme, the legal profession may not always be as dedicated on prioritising this very important platform. Not only will this help you to establish your firm as a thought leader it can also generate leads, referrals and contribute to your firm’s success and continued growth.

But fear not, legal eagles! Even in the hallowed halls of justice, we are at hand to show you how a well-crafted content strategy can work wonders in attracting and engaging clients.

When it comes to content strategy, the legal profession demands a solid foundation. How best to do this? Begin by identifying your firm’s unique voice, embrace it, and let it permeate your content like a well-tailored judge’s robe. This helps differentiate the law firm from competitors by highlighting its unique strengths, areas of specialisation, and innovative approaches. Just ensure it is echoed across the firm.

Legal jargon can be baffling to a non-legally trained client, so it is important to create content that educates and enlightens your audience. Write insightful blog posts, engaging videos, or even a legal podcast where you shed light on complex legal concepts, in simple terms. Remember, legal knowledge doesn’t have to be dry. By producing thought-provoking and insightful content you can establish the firm as a thought leader, attract media attention and create opportunities for collaboration.

Also, who doesn’t love a good story? While respecting client confidentiality, share captivating anecdotes from the courtroom, showcase your firm’s victories, highlighting the legal skill that turned a case around in your favour.

Questions everywhere! As a legal professional, you encounter countless FAQs from clients. Why not turn these into a creative content goldmine? Draft a series of frequently asked questions and answer them in an engaging and informative manner. Always a winner, especially when SEO is incorporated and draws new audiences to your pages. Tackling common legal concerns and sharing clear explanations, will aid in educating clients and potential clients about their rights, legal processes, and make them more trusting.

We know that complex legal processes can sometimes resemble a maze, with clients wandering aimlessly. Remember that people find information that is shared on a visual a lot easier to understand. Break down convoluted legal procedures into visually appealing infographics that guide clients and can speak volumes, because less is more.

And lastly, embrace the power of social media to amplify your legal voice. Engage with your audience on platforms like Twitter, LinkedIn, or even TikTok. Share legal insights, debunk common myths, or even indulge in a friendly legal banter with your peers.

Putting together a content strategy for your firm, may seem like an uphill battle, but with the right mix of professionalism, wit, and creativity, you can turn it into a resounding success. Educate, entertain, and engage your audience through informative and captivating content, bringing a breath of fresh air to your legal world.


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Social media marketing for businesses and law firms is a true game-changer, whether you like it or not, it is here to stay and… it’s GROWING!  https://tieronerankings.com/social-media-marketing-for-businesses-and-law-firms-is-a-true-game-changer-whether-you-like-it-or-not-it-is-here-to-stay-and-its-growing/ https://tieronerankings.com/social-media-marketing-for-businesses-and-law-firms-is-a-true-game-changer-whether-you-like-it-or-not-it-is-here-to-stay-and-its-growing/#respond Wed, 18 Jan 2023 07:30:35 +0000 https://tieronerankings.com/?p=1067 ritten by Eleni Chalkidou, Director of Strategic Communications. Let’s be candid here for a moment: A potentially imminent recession (you heard it here first), the cost-of-living crisis coupled with a decline in consumer spending and a worryingly mounting inflation, makes law firms think twice about where to invest their money when promoting their skills and marketing services.  […]

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ritten by Eleni Chalkidou, Director of Strategic Communications.

Let’s be candid here for a moment: A potentially imminent recession (you heard it here first), the cost-of-living crisis coupled with a decline in consumer spending and a worryingly mounting inflation, makes law firms think twice about where to invest their money when promoting their skills and marketing services. 

So, before you make those cuts in the marketing budget, know this: Social Media marketing will endure; therefore, the name of the game is you must adapt to last. Here are the top three social media trends you will see more of over the next 12 months and some pointers on how to make the most of them.

  1. Collaboration with market influencers will become as important as industry communities 

2023 will see an increase in law firms and businesses working with influencers but also building on their community industry groups 

Pointers: Find an influencer by LinkedIn endorsements, follower calibre & numbers and by monitoring their industry relevant posts and conversations. Ask: Can we produce content in collaboration? If yes, explore further until you find the correct fit for your law firm. Also: How do I create a community group that will debate the latest industry trends to attract interest? 

  1. Social media direct messaging (DM) and chats are now the top method of engagement 

Direct messaging via social media and chat groups will grow further and is seen as an acceptable way to reach out to stakeholders. 

Pointers: If your team members are new or not active on social media, provide workshops for them to teach them how to engage their audience through social media platforms. Ask: How can I engage and connect with relevant audiences on social media to help me stay informed about trends in my industry? 

  1. Pick personal over bulk email marketing  

No, email marketing is not dead. But if you want to connect with your clients on a more personable level, use social media platforms to humanize the tone of your content.  

Pointers: Nobody wants to see a self-promotional message, but most will appreciate informative industry trends and developments (that also show off your expertise.)  

Ask: Is the language I use natural and transparent? Does my content tell a story that evokes emotions and is relatable? Do you appreciate and thank your team? 

If you have any questions about any of the above, get in touch via my DM. (See what I did there?) 

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