As submission season hits the fast lane in Israel, the next junction is the Chambers deadline in June. Here at Tier One Rankings, we have set out a few pointers to help you give them what they need and help you maximize the time you have available (they apply to any Chambers submission, regardless of geography).
For a small market, the 15 practice areas that Chambers offers Israel makes it one of the busiest jurisdictions in the market. Remember that time is critical for the researcher – they are looking at dozens of submissions in your market, but dozens, even hundreds in other as well. Organising your submission so that the key points are easily found improves the odds of being reviewed accurately. This is something we at Tier One Rankings stress at every opportunity!
The submission process is important because it is the “voice” of the firm. Generally, the researcher would prefer not to speak to you about your own firm on the phone so getting the submission process right is important. To this end, Tier One offers the following guidelines:
1) The submission provides the essential context by telling Chambers exactly what the firm is doing in the 12 months immediately preceding the deadline. This is the main source of factual information about the team and its work. Less is more – short descriptions that get to the point are better than lengthy ones that explain everything. If you need to go into more detail for some reason, you can ask the researcher if you can send a supplement or bring it up during the partner interview (if you have one).
2) Do not go over 20 matters and stick. to. the. time. frame. Each Chambers guide are living, breathing and fresh, each year. Using dated material doesn’t help and in fact makes it look like you’re trying to make up for not having enough matters. Quality of deals is more important than quantity (to an extent) but “padding” your deals list is more likely to hurt than help. After all, top-ranked firms don’t need to do that.
3) Publishable and confidential matters are treated equally for the purpose of research. HOWEVER – while the former can be used in the practice write-up, anything marked “confidential” or included in the Confidential section of the deals list will only be used for evaluation. That said, if you really need to keep something confidential, either redact the information or just don’t use that matter. Your client’s trust in you is sacrosanct.
4) Explain the complexity of the matter in plain English. This demands your organized thoughts. Get across what was important or unusual about the structure of the deal or case, filter out the extraneous. Quite frankly, if your deal description is just one sentence that includes the parties involved, which side you represented, and why the researcher should care, that would be sufficient.
5) Useful referees are contactable and helpful! They should generally be open, opinionated, and willing to share their knowledge and opinions freely. Typically, they use more than one firm, so they will be discerning purchasers of legal services – this is to your advantage! Make sure they explain why they use you as and when they do.
6) Deadlines are rigorous, so a partial submission on time is better than a perfectly completed late one a slightly late submission, however, beats no submission. Most publications do not offer explicit deadline extensions, so firms simply have to gauge the risks of a late submission. Best practice: do whatever you can to make sure the client referees are submitted on time – and ahead of time is better, since most researchers start making calls as soon as they receive the names.
7) Interviews do not directly help a firm climb the rankings. Interviews are key to providing vital market feedback and trends. It shows your expertise in the market, your knowledge of peers, and awareness of where things may be headed. It’s an opportunity to be helpful by providing the researcher with insight that will help them make better assessments for their decisions. But speaking about yourself is taken with a grain of salt. Be helpful, have no agenda, and remember that not being interviewed is not something to worry about.