11 Awards: There are many. Which are the most valuable? Awards are distinct from directories to some extent, but they perform a similar function, and are often produced by the same legal and business publishers that run annual directories and surveys, and draw on the same resources. Hundreds, if not thousands, of awards cater to almost every legal practice, industry, and market. Like the rankings themselves, there are also many credible awards, as well as some meaningless ones. The Financial Times “Innovative Lawyers” has blazed a trail but there are many worthwhile ones to consider, each with their own criteria, timeframes and independent panels of judges. These include: • Asia Legal Business Awards • IFLR Awards • Infrastructure Journal Awards • LMG Life Sciences Awards • Mergermarket Awards • The Lawyer Awards • Women in Business Law Awards Outside of legal publishing, most industry sectors have a healthy trade press. As well as covering news and features, many produce an annual survey or supplement akin to a directory — and they will often include lawyers. While the circulations of such journals and magazines are lower than the more comprehensive, multipractice, multi-country directories, their focus is a strength. Lawyers want to get noticed by the people who work in the industries that they advise on, so with dedicated teams of journalists who know their field, such surveys and directories can be influential within a certain niche. There are too many to mention, but whether it’s private client or healthcare or intellectual property, lawyers should always consider promoting their practice to industry-focused publications.
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