Legal Directory Submissions Guide 2023

12 Questionable Directories/ Awards With the growth of the legal directories industry, there has been a growth in speculative products with minimal credibility that use pushy sales tactics to try and get in on the market. Some are outright scams while others are legitimate, but make exaggerated claims about the quality of their products and readership. Law firms should check the history and methodology and speak with us to gain market feedback on their reputation. What is the difference between rankings and League Tables? League tables can be broadly described as those products that measure law firm deal activity through factual data rather than more subjective methodologies. Many league tables originated in the 1990s as demand rose for more sophisticated and transparent deal reporting. The likes of Mergermarket, Dealogic, Thomson Reuters, Bloomberg, and others are well known in this space. For many deal-focused firms, league table performance is just as — if not more important — than how they fare in directories. As well as areas that lend themselves easily to deal reporting — M&A, finance, capital markets, project finance — league table-style surveys are prevalent in other practice areas where quantitative data can be collected, measured, and assessed. For example, there are surveys that list those law firms handling the most project financings (Infrastructure Journal), as well as mergers and acquisitions (M&A) in Mergermarket, and more.

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