6 or engage with them. While ownership has changed, they have expanded the number of guides, events, awards and are constantly adding new products and services. . Further directories of this type emerged, many focused on a particular industry or practice area. There is also Global Competition Review, Infrastructure Journal, Benchmark Litigation, IAM Patent 1000, and other emerging players. “Research-led directories such as Chambers & Partners and Legal 500 are considered to be the most sophisticated type of legal directory and are most favored by large business law firms because of their more rigorous methodology and selection process” Because of the expansion of these products, the largest law firms send more than 1,000 submissions a year across multiple offices to various directories and awards organizations, employ staff to manage the submission process and hire consultants like us to strategize, manage, write, edit and review. Chambers, Legal 500, and others draw their revenue from firms advertising in the directories, although the placement of ads and profiles does not influence the performance of the firm in the independent research assessment, and the profile department and the research department do not interact during the research process. U.S. focused Similar products were established in markets such as Canada (Lexpert), Germany (Juve), Italy (TopLegal), Latin America (Latin Lawyer 250), and Asia (Asialaw Profiles). There are domestic guides also in Israel – BDI and Dun’s. Meanwhile in the US, there is the reputable Best Lawyers. Formed by two Harvard graduates, Best Lawyers established a leading lawyer directory around the concept of “peer review.” Lawyers would only get labeled a “Best Lawyer” and listed in the directory if they received enough recommendations from other lawyers in private practice. Other businesses followed their lead, and by the 1990s, the likes of Super Lawyers (launched in Minneapolis, and now owned by Thomson Reuters), Who’s Who Legal (from the U.K.-based Law Business Research), Expert Guides (Euromoney), and others produced similar products. How do directories research the legal market and how can my firm enter or improve in the rankings? Each of the guides you will work on has a distinct methodology, as well as their own definitions and timeframes for research. Whether you are meeting with lawyers to collect information, drafting a submission or writing a *shop window within a submission, it is important to focus on the needs of the guides:
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