Chambers is about to publish and soon LinkedIn will be awash with CA – Congratulations Addicts. “Hi, I am John, I am humbled to be ranked in ….. Hi John.”
Is there anything wrong with this? Absolutely not. It is a chance to spotlight our employees who have been working hard and proving their mettle for our clients – and there should DEFINITELY be an internal email from management congratulating all partners and associates who have made it into the rankings, accompanied by the very quotes that the firm can then use on its practice area or sector pages, that the lawyers can use on their bios, and even – potentially – on their e-signatures.
Is LinkedIn the right place for this?
Yes and No. We can do it but think creatively or do so in a way that builds momentum for future rankings. It may take a moment or two but when you combine trends with ranking, it lands “better” with the audience.
(i) “For the 5th year in a row, we are ranked in Band 1 in M&A in Chambers/Legal 500/IFLR, this could not be done without the first-rate work handled by the department over the past year. Just last week, we advised on XXX and XXX, and are here to steer clients through the challenges of 2023.”
(ii) “Investment funds are our DNA and passion. Having worked on XXX and XXX in 2022, and for the past 12 years, it is what drives our team of lawyers, so continued recognition in Chambers/Legal 500/IFLR is the icing on the cake.”
(iii) “The start-up world has been under the spotlight lately, as the battle for VC investment goes on, but we are delighted to have helped many of our start-ups secure hard-to-find funding in the last 12 months – as brought out in the latest ranking in Start-Ups and Emerging Companies, published in Chambers/Legal 500/IFLR this week.”
Yes, we want to celebrate our achievements, but we want to celebrate our clients more and reinforce the strong personal and commercial relationships we have been developing with the very people who sustain our business.
