As we are preparing for the next round of submissions, now is the time to make sure you are ready. Whether you are new to directories and are looking to learn more, or if you are an experienced hand looking to refresh their knowledge, this quiz is for you. Take our True or False test below to check how much you know about the basics.
Not to ruin it for you, we placed the answers at the end.
Deadlines:
- Late submissions can have a negative impact on rankings.
- It is critical to send the referees on time.
Submissions and individual rankings:
- If a partner has the strongest work in the submission, they can be ranked without referee feedback.
- If there are over 20 matters in a submission, the directories will not read the extra matters.
- Achieving a ranking for individual lawyers is not affected by other lawyer rankings within the same team.
- There is a quota of up to 5 partners ranked per practice per firm.
- Lawyer bios are crucial in the submission form because they determine the individual rankings.
- Including as many lawyer bios as possible in the submission document is an advantage.
Referee feedback:
- If a competitor law firm puts down a referee I also want to put down, Chambers will only contact them once.
- The average referee response rate to Chambers is 25%.
- Referee feedback is the most important factor when ranking a firm in Chambers.
And finally…
- Buying more products offered by the directories increases my chances of improving my rankings.
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ANSWERS
1. TRUE. Whilst being a day or a week late will not have any real impact, being significantly late with a submission may affect the process of contacting referees. Submissions that are months late may fall outside of the window for research altogether, in which case the directories will be unable to accept a submission until the next research cycle.
2. TRUE. If referees are submitted after research has actively begun, the directories will have less time to get in touch with them and receive your feedback. Legal 500 is particularly keen to ensure referees are received on time because they will send out their first contact to all referees on email at the same time at the very beginning of their research period. Any late referees that miss this first connection might not be contacted further.
3. FALSE. The directories greatly value referee feedback to confirm what they read in the submissions, particularly Chambers. If a lawyer has excellent work but no referee feedback, the directories will likely note their potential and hold their ranking for a year to find out more about them in the next cycle.
4. TRUE. Whilst adding 1-2 extra matters won’t have a serious impact, if a researcher finds a submission that is 25-30 matters long (or even longer!), they are trained to read just the first 20 matters. This is to keep the process equitable so that no firm gets to present more information than others.
5. TRUE. All lawyers are judged independently of each other and are assessed by the amount and quality of their work in the submission and feedback they receive. Firms should however consider the balance of work between the lawyers they would like to see ranked, as partners with a greater amount of higher quality work have a stronger chance of ranking.
6. FALSE. None of the directories set a hard limit to the number of partners ranked in a practice area. However, because the space provided by submission documents is limited, it can become harder to balance the work highlights the more ranked lawyers a team has so that everyone has enough evidence.
7. FALSE. Individual rankings are primarily determined by the work highlights that a lawyer appears on and the quality of that work. The lawyer bios can provide some useful context, but they are a much less significant part of the submission document when it comes to deciding rankings.
8. FALSE. Whilst giving fair credit to all of your lawyers can show the depth of your team, it can also make it harder for the researcher to determine which individuals they should consider for a ranking. We would recommend just including bios for lawyers who feature heavily in the work highlights and that your team would like the researchers to consider.
9. TRUE. Researchers at Chambers will cover all firms that the same referee has been nominated to speak about at the same time. For this reason, we recommend submitting all your referee lists on the first Chambers deadline so that your team does not miss out if a referee are contacted earlier than scheduled to discuss other law firms.
10. FALSE. The average response rate across all sectors and guides in Chambers is closer to 35%, although this rate is increasing since the introduction of the Research Management Tool. This means that achieving responses of 40% or higher in a particular section will be in a good position to improve their rankings.
11. TRUE. The most significant difference between Chambers and Legal 500 is that Chambers values referee feedback the most, whereas Legal 500 is primarily led by the evidence in the submission.
12. FALSE. The big reputable directories are explicitly not pay-to-play. They recognise that the integrity of their rankings is vital, and so their research teams continue to be separated from their commercial activities.